|
Google's human reviewers: real people judge
about your Google rankings
Most people think that Google purely ranks websites by using
mathematical formulas. Google even has an official statement
about the way that search results are calculated:
"A site's ranking in Google's search results relies
heavily on computer algorithms using thousands of factors
to calculate a page's relevance to a given query. Sometimes
subtleties of language cause anomalies to appear that cannot
be predicted."
Not everything is done by software robots at Google
If you read the above quotation carefully, you'll see that
Google relies "heavily" but not fully on computer
algorithms. In a recent interview, Google's Engineering director
Scott Huffman explained that a lot of human reviewers (probably
10,000) manually review Google's results:
"Every day, we are looking at a random sample of grades
that we think represent the queries we get from users. Evaluators
look at the quality of each result relative to those queries."
Real people take a look at Google's search results and they
tell Google which websites they don't like. If your website
looks spammy, it might be reported to Google by these people.
Google's algorithm is constantly changing
Google constantly updates its algorithm based on the feedback
of the human reviewers:
"The evaluation site ratings that we gather never directly
affect the search results that we return. We never go back
and say, 'Oh, we learned from a rater that this result isn?t
as good as that one, so let's put them in a different order.'
Doing something like that would skew the whole evaluation
by-and-large. So we never touch it."
That means that a website won't be automatically removed
from the search results if a human reviewer finds it inappropriate
(unless it is an obvious spam page).
It does mean that Google's algorithm is constantly changing
and that you have to keep your website up-to-date with Google's
latest algorithm.
You have to keep an eye on your website rankings
A website that has high rankings on Google today might lose
these rankings tomorrow based on Google's ever-changing ranking
algorithm.
As a rule of thumb, websites with many inbound links and
good content that is related to the searched keyword will
remain much longer in Google's search results than websites
that obtained their high rankings through tricks.
If you use spammy SEO methods, you can quickly get high rankings
on search engines. Unfortunately, Google will completely remove
your website from the search results as soon as they find
out that you use these methods:
Spammy websites can be detected by Google's human reviewers
and your competitors can report your spam website to Google.
If you use ethical SEO methods, it will take longer until
you get high search engine rankings. However, your rankings
will grow steadily and you'll get a much better performance
in the long run:
Do not use spammy SEO methods to increase your rankings on
Google. It will backfire on you.
If you want to get lasting rankings on Google, you have to
keep an eye on Google's changing algorithm. You should check
your website regularly to find out if it is compliant to Google's
current algorithm.
If you create a website that is compliant to Google's algorithm
and only use ethical SEO methods then your website will get
page one rankings on Google and it will keep these rankings
as long as possible.
|
