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Five steps: How to outrank your competitors
on Google
To get high rankings on Google, it is not necessary to have
everything that Google expects from a great website. You just
have to be better than your competitors.
If you have a website with optimized web pages, it is usually
the quality of the links that make the difference. The following
tips will help you to get better rankings than your competitors:
Step 1: Find out who your competitors are
Search for five of your main keywords on Google and write
down the URLs of the websites that rank best across these
keywords. These websites are your main competitors on Google.
Step 2: Check the anchor texts of these websites
The next step is to find out how many of the links to your
competitors contain your target keywords. To do this, enter
the URL of a competitor in IBP's link manager (IBP > Link
> Add sites > Find websites that link to your competitors).
IBP will find all web pages that link to your competitors
and it will also show you the anchor texts that are used in
the links. IBP enables you to sort the found websites by link
text so that you can quickly see which link texts are used.
Required action: Your website should have more inbound links
that contain your target keywords than the websites of your
competitors.
Step 3: Check the PageRank spread of these websites
Although the official PageRank number that Google displays
in its toolbar is a flawed metric, it can still help you to
find out why some websites rank higher than others.
If you've used IBP to find the web pages that link to your
competitors ((IBP > Link > Add sites > Find websites
that link to your competitors) then you also have the Google
PageRank of each site that links to your competitors.
Click the PR column header in IBP to sort the found websites
by PageRank to find out how many links from high PageRank
pages your competitors get.
Required action: If your competitors have more inbound links
from web pages with a high PageRank than your website then
you should try to get more high PR links. IBP can help you
with that.
Step 4: Check the top level domains of the inbound links
If you want to get high rankings on Google.com.au then it
might be important to have many inbound links from .com.au
websites.
Required action: If you target local Google versions (Google.com.au,
Google.co.uk, etc.) then your website should have more inbound
links from websites that use the corresponding top level domain
than your competitors.
Step 5: Check the content of the linking pages
Google prefer's websites that get links from related websites.
If you sell shoes then a link from a fashion blog is much
better than a link from a website about puppies.
Required action: Your website should have more inbound links
from related websites than the websites of your competitors.
IBP's link builder can help you to find web pages and blogs
that are related to your site.
If you follow the five steps above, your website will get
better rankings than the websites of your competitors. Another
easy way to find out how exactly you have to change your web
pages so that they can get top 10 rankings on Google is to
analyze them with IBP's Top 10 Optimizer.
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