Official Google statement: How to deal with
bad inbound links
Many webmasters think that low quality links or links from
spammy websites can have a negative effect on the ranking
of their websites on Google.
The problem with links from spammy websites is that it is
very difficult to do something against them. For example,
a competitor could add your website to a link farm network
or the competitor could spam with your URL.
Google has released an official statement about spammy links
This month, Google published an official statement about
low quality links in their webmaster blog. Here are the main
Linking is a significant factor in Google's ranking algorithm
but it is just one of many factors. Other factors are the
content of your web pages, the site structure and the appearance
of a keyword in the different web page elements.
If you have a high quality website and get links from spammy
websites, try to contact the website owners and ask them to
remove their links. Google will not help you with that.
It the webmasters of the spammy website are not cooperative,
don't worry and focus on the links that are under your control.
Google recommends to optimize the many factors than influence
indexing and ranking. The top 10 optimizer in our website
optimization tool has been designed for exactly that task.
It analyzes dozens of factors that influence the position
of your website in the search results and it shows you what
exactly you have to change so that Google will list your website
on the first result page.
Google says that low-quality links rarely stand the test of
time and that they may not be considered by Google's ranking
If you want to make sure Google knows about the spammy links
and is valuing them appropriately, you can report them to
Google with their spam report or paid links report forms.
What does this mean for the rankings of your website?
Low quality links are usually links from low quality websites.
These website usually have low Google rankings and they cannot
pass much ranking power to other websites. For that reason,
you shouldn't worry too much about links to your website that
you cannot control. Better focus on the following:
Create high quality web pages with a good website navigation
and optimized web page content. Make sure that all web page
elements contain the right information so that Google will
list your website for the right keywords.
Try to get high quality links to your website. The more high
quality links your website has, the less impact have links
from spammy websites.
To get an overview of the websites that link to your website,
select IBP > Links > Add sites > Find existing backlinks
to your site in our SEO tool IBP. IBP will show you the URL
of the web page that links to you, the anchor text, the PageRank,
TrafficRank and IP address of the linking pages and more.
IBP will also show you the websites that link to your competitors,
blogs that could link to your website and much more.