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Don't screw it up: why should other websites
link to your site?
The links that point to your website are one of the most
important factors that influence the position of your website
in Google's search results. The better the links to your website,
the higher the position of your website in Google's results.
High rankings without good inbound links?
It is possible to get high rankings with only a few links
if you want to be listed for keywords that don't have much
competition. As soon as more than one website competes with
you for the same keywords, the website with the best inbound
links will outrank the other websites.
If you want to get high rankings for competitive keywords,
you have to go out and encourage people to link to your website.
It's not necessary to get as many links as possible. It's
necessary to get better links than your competitors.
Relatively easy: finding the right websites for link building
The Internet has plenty of websites for every category. The
following websites can be good link partners:
Websites that are listed for the keywords that you are targeting
can be good link partners. If a website has high positions
for the keywords that you are targeting and if the website
is not a competitor, you should contact the owner of that
website.
Some websites have content that is related to your keyword.
If these websites have no examples or references, they could
link to your website.
There can be many websites that contain a review or a comment
about your company without linking to your site. These websites
will often link to your website if you ask.
If another website links to your website and only uses your
domain name to link to your website, ask the owner of the
other website to link to your website with your keyword.
Blogs that deal with the topic of your websites are often
willing to link to your website.
If a website links to one of your competitors, it is likely
that they will also link to your website if you offer a similar
product or service.
Easy to screw up: asking for a link
Finding websites that could link to you is the easy part.
The difficult part is to convince the owners of the other
websites that they should link to your site.
Contact the right person and use a personal salutation. Be
polite and professional in your email message. Use a non-freemail
email address and include your full contact information in
the email message.
Focus on the benefits of the recipient (for example, that
the webmaster will offer his website visitors a good resource
if he links to your site and explain why).
There are many things that can improve the response rate
of your link request messages. Details can be found in our
free SEO eBook. The eBook covers everything from finding potential
link partners to optimizing response rates and it also contains
a checklist that helps you to get started as quickly as possible.
If you want to speed things up, use IBP's link builder to
get links from other websites to your site. IBP's link builder
finds related websites, websites that link to your competitors,
related blogs, websites that link to your website, etc.
In addition, IBP delivers additional information such as
the text that is used for the links to your website, the IP
address, the Google PageRank rank of the web pages and much
more.
IBP also help you to build links through directory submission,
social bookmarking services and many more tools that help
you to get the best possible position in the search results
of Google and other major search engines. You can download
it here.
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