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How to create trust for high Google rankings
Trust is a major factor in Google's ranking algorithm. Some
websites can get high rankings on Google for nearly any content
they publish while other websites cannot get high rankings
at all although they have optimized web page content.
A high trust level is crucial if you want to get high Google
rankings
The reason why some websites do better than others is trust.
Some websites have managed to reach a very high trust level
with Google. That helps them to get higher rankings on search
engines than you do.
Google doesn't want to list spam sites in the search results.
For that reason, it is important to show Google that your
website is for real, that you're not a spammer and that you
plan to stay in business for a long time.
Here are some things you can do to show Google's algorithm
that it can trust your website.
1. Things you should consider about your domain name
The age of a domain is important to Google. When you start
a new online business, consider buying an old domain name
if a suitable name is available.
If you start with a new domain, buy it with a renewal period
of two years and more. You show Google that your domain is
not a throwaway domain by doing so.
Check your WHOIS records and make sure that the contact information
is correct. Do not use exotic top level domains. If you are
in the USA, use .com, .net or .org. If you're in another country,
use the official top level domain of your country.
Don't overuse hyphens in your URL. For example, www.keyword-keyword1-keyword2-keyword3-keyword4-keyword5.com
might look spammy.
2. Things you should consider about your website content
Make your contact information easy to find on your website.
List a full address and not only your email address on your
website. The more information about your company can be found
on your website, the more likely it is that it will be considered
a real business.
Your website should have a privacy policy and terms and conditions
(if applicable). Both should be linked from your sitemap.
Don't use doorway pages. They annoy search engine spiders
and website visitors. Doorway pages are a clear indicator
of a low quality website.
If possible, keep the HTML code of your web pages below 100
KB so that search engine spiders can crawl it easily. Regularly
update your web pages to show Google that your website is
alive.
3. Things you should consider about your links
Do not participate in automated linking schemes. If your
website gets 2000 inbound links on a single day then Google
might think that you try to game the algorithm with a link
system.
The links to your website should contain your keywords but
they should not all contain exactly the same link text. If
all links to your website used exactly the same link text
then this would be a red flag for Google.
Do not use paid links. Google does not like paid links and
they might penalize your website if use them.
If Google trusts your website then it will be much easier
to get high rankings. Of course, your website still needs
optimized web page content and good inbound links. IBP can
help you to get both.
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