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Ten things that you should know about search
engine optimization (SEO)
Search engine optimization is not difficult if you understand
the basic concepts. If you know what to do, your website will
get the best possible rankings on Google and other important
search engines.
The following list will help you to better understand SEO
or to explain SEO to your clients:
Four things you should know about link building
Inbound links are very important
The more websites link to your site, the easier it will be
to get high rankings on Google. Google considers links to
your site as votes for your site. The more votes your website
has, the better your rankings will be.
If more pages link to the website of your competitor, then
it is likely that your competitor will get better rankings
than you on Google.
It is important to get the right links
In addition to the number of links to your website, Google
also considers the quality of the links. Links from unrelated
websites won't help your search engine rankings as much as
links from related websites that deal with a similar topic
as your website.
A link from a trusted website that itself has many links
pointing to it will help your search engine rankings more
than a link from a website with few inbound links.
It is important to keep on link building
Many of your competitors will continue to work on their links.
If you don't keep on working on your links, your competitors
will pass you in the search engine results sooner or later.
Google doesn't like paid links
Google considers links to your site as editorial votes for
its quality. A paid link is not editorial. Google's anti-spam
team has asked webmasters to report paid links. If your competitors
report your paid links, Google might penalize your website.
Three things you should know about web page optimization
Search engines rank single pages in the search results
You should optimize a single page of your website for a single
search term. Do not optimize the same page for more than one
search term. It is much better if a web page is highly relevant
to one search term than somewhat relevant to many search terms.
Google considers all pages of your website
Although only a single page of your website will be listed
in Google's search results for a search term, Google will
consider all pages of your website. If you optimize different
pages of your website for different keywords that are all
related to a certain topic, then Google will think that your
website is relevant to this topic and it will be easier to
get high rankings for your keywords.
Optimized web page content and inbound links work hand-in-hand
If your website has both optimized content and good inbound
links then it will be much easier to get high rankings on
Google.
A web page that has been optimized for the search term "green
widgets" and that has many links from other web pages
that use the term "green widgets" as the link text
is much more likely to get a top ranking on Google than a
page that only has the inbound links or the optimized content.
Three things you should know about the technical aspects of
your website
Redirects can cause problems
Web page redirects have been used by spammers in the past.
That is why search engines don't like it much. A 301 redirect
is the only server side redirect that search engines interpret
as a permanent redirect.
All other redirects (except for a meta refresh redirect in
some cases) don't pass the links from the old page to the
new page and they might even be interpreted as a spamming
attempt.
Search engines don't like duplicate content
Google wants to list only one copy of a piece of content
in the search results. If your web page contains the same
content as another page on the web then Google will pick one
version of the content for their search results.
Google considers exact copies and near copies as duplicate
content. Website navigation and boilerplate are usually ignored.
Google compares your page's unique content with other pages
and if it has a certain similarity to another page than it
is considered a duplicate.
You can create duplicate content by mistake
Technically, the URLs http://example.com, http://www.example.com
and http://www.example.com/index.php can contain different
content. That is why search engines treat them as separate
pages.
Only link to one version of these URLs. Otherwise, the other
versions might be duplicates of the other.
SEO is not a black art. If you do the right things in the
right order then you will get the best possible rankings on
Google and other important search engines.
Your website must have optimized content and high quality
backlinks from other websites. Our popular website promotion
tool IBP helps you to get both.
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