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Action plan: how to get listed in Google's
search results for many keywords
Targeting several keywords on your website is crucial if
you want to get high rankings on Google. The more keywords
that are related to a special topic can be found on your website,
the more likely it is that Google will find your website relevant
to that topic.
There are good ways and bad ways to target multiple keywords.
If you choose the wrong way, search engines will think that
you are a spammer. If you choose the right way, your website
will get higher rankings. The following three steps will help
you to get high rankings for as many keywords as possible.
Step 1: Remove stuffed keywords from your web pages
Some webmasters think that the best way to optimize a website
for multiple keywords is to add them on every web page and
separate them with a comma.
These websites usually have extremely long meta tags with
dozens if not hundreds of keywords. You won't get high rankings
on Google with that method. Add dozens of keywords on a web
page is called keyword stuffing and all search engines consider
this spam. You actually risk your search engine rankings if
you use this method on your web pages.
To do: Check if your web pages contain long keywords lists.
If yes, remove them from your pages.
Step 2: Optimize different pages of your website for different
keywords
If you add many keyword on the same web page, then the web
page will be somewhat relevant to many keywords. If you optimize
a web page for one keyword/keyphrase, then your web page will
be very relevant to this keyword.
It is much easier to get high rankings if the web page is
very relevant to the searched keyword. For that reason, you
should optimize as many pages of your website for as many
keywords as possible.
The keywords for which you optimize your web pages should
be related. If you have a shoe shop, optimize different pages
of your website for the keywords sports shoes, sneakers, sandals
and boots. By having optimized web pages for these keywords,
you show Google that your website is relevant to the topic
shoes.
To do: Find the best keywords for your website and then optimize
different pages of your website for different keywords.
Step 3: Add keyword modifiers and combine these variations
In step two, you have optimized your web pages for keywords
such as sneakers and sandals. The next step is to add modifiers
to these keywords on your optimized pages. For example, the
sneakers page could include these keyword variations: sneakers
shop, nike sneakers, cool sneakers, etc.
It's usually a good idea to combine all of these keyword
variations in one sentence (for example for your web page
title): Buy cool Nike sneakers in our sneakers shop in London.
With this single sentence, your web page can be found for
many keyword combinations that are included in this sentence.
To do: Find keyword modifiers and add different keyword variations
to your optimized pages.
If you optimize many pages of your website for different
but related keywords and if you add variations of each keyword
to each page than the content of your web site will be perfectly
optimized for high rankings on Google.
If you combine optimized content with good inbound links,
your website will get the best possible rankings on Google
and other search engines.
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