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How Google analyzes the top keywords on your
website
Google recently filed a patent application that deals with
the keywords that Google finds on your web pages.
Google's new patent filing describes a way for website owners
to view the top phrases that Google assigned to their website.
The patent shows that Google finds the most important keywords
on a website with a phrase-based indexing system and it describes
a method that could allow website owners to add additional
related keywords.
How does Google find the top keywords of your website?
All major search engines index web pages based on the individual
words that they find on the page. If certain words and phrases
appear together on the same page, search engines assign a
topic that is related to these words to the page.
For example, the words "Paris" and "Hilton"
are associated with a woman instead of a city and a hotel,
the words "Tiger" and "Woods" are associated
with golf.
Google's patent application indicates that Google might plan
to tell you what they believe are the top keywords for your
website and let you suggest changes to these phrases.
How can Google find the relation between words?
Google has billions of web pages in its index. If Google
finds that many web pages contain both the word "Paris"
and the word "Hilton" then Google might assume that
these keywords are related. The other words on these pages
could give Google a hint that this special word combination
is about a woman.
Words that frequently appear very close to each other could
get a tighter connection. Google has a lot of algorithms that
allow them to calculate the relation between different words.
What does this mean for your website?
Google does not allow you to suggest your keywords through
a form yet. That means that you must use other methods to
tell Google for which keywords you want to be listed on Google's
result pages. That's why search engine optimization is so
important.
Here are some things that you can do to show search engines
that your site is relevant to a special topic:
Use a meaningful site architecture
Use a logical system to organize your website content. Create
content sections that deal with different parts of your main
topic and make sure that everything that is related to your
topic is mentioned on your web pages.
Make sure that your web pages are put in the right categories
on your website and that it's easy to find the different categories.
Create web pages that use different relevant search terms
If you want to get high rankings for the keyword "shoes"
then it's not enough to mention the keyword "shoes"
on your website.
You must also use related keywords such as "sneakers",
"boots", "sandals", "footwear",
etc. to show Google that your website is relevant to the general
topic.
Find out why other pages rank higher than yours
If you ever asked yourself why another page has been ranked
higher than yours although you perfectly optimized your pages
for your search terms then you should analyze the inbound
links of the top ranked pages.
The number and the authority of inbound links are important.
However, it's also important that the links come from semantically
and topically related pages.
Don't focus on a single keyword when optimizing your pages.
Modern search engine algorithms require you to create a website
that has been optimized for many different but related search
terms.
Optimize different pages of your website for different but
related keywords to get the best possible rankings in Google
and other important search engines.
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