How to save money with quickly created long
Last week, we informed you about the new keyword tool in
IBP. IBP's keyword tool uses the unique keyword database of
IBP's keyword tool does not only help you to find new keyword
ideas, it also helps you to create long tail keywords and
keyword lists for Google AdWords.
Long tail keywords generate more sales
82% of search engine users will re-launch their search using
the same search engine as they used for their initial search,
but add more keywords to refine their subsequent search.
This finding also points to the wish of marketers to not
only target a few short, broad terms with their search engine
marketing campaigns, but also an abundance of longer, more
specific keyword phrases being queried when users are dissatisfied
with the results of their initial searches.
These keywords often produce more qualified traffic and higher
This multitude of ultra-specific keywords that generate little
traffic and few conversions each, but significant numbers
of both collectively, is often referred to as the long tail.
IBP's keyword manager quickly creates long tail keywords
IBP's keyword manager makes it very easy to create long tail
keywords. Open IBP's keyword editor, select "Expand keywords",
enter supplemental keywords (or choose from the supplemental
keywords that IBP offers), click the "Generate keywords
combinations" button and IBP does the rest:
IBP offers supplemental keywords in these categories: cities
and regions of 27 countries, colors, industries, occupations,
synonyms for bargain, big, complete, fast, great and smart.
Of course, you can also enter your own supplemental keywords.
Quickly create keyword lists for Google AdWords
IBP's keyword tool helps you to quickly create keyword lists
for your Google AdWords ads. Just click the "Export to
Google AdWords and others" button in IBP:
IBP automatically calculates the ad group focus score of
your keyword lists. The ad group score tells you if the keywords
in the ad group are targeted enough so that your ad can get
a high quality score.
Google's Quality Score influences your ads' position on Google
and the Google Network. It also determines your keywords'
minimum bids. The higher the Quality Score of your ads, the
less you have to pay per click. IBP's keyword tool helps you
to pay as little as possible for your ads.
IBP's keyword manager also lets you add "exact match"
and "phrase match" keywords to your keyword lists
with a single mouse click.
In addition, IBP's keyword tool also enables you to create
misspellings, to combine keywords, to reverse keywords ("lawyer
chicago" becomes "chicago lawyer"), to clean
your imported keyword lists, and much more.
The keywords that you choose for organic search engine optimization
and pay per click advertising decide whether your website
will be a success or not. IBP's new keyword tool helps you
to find the best possible keywords for your website.