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For how many keywords should you optimize
a web page?
Getting listed on Google's first result page is the goal
of any search engine optimization campaign. If you have taken
the time to find the best keywords for your website, you probably
have a very long list with many keywords. That automatically
leads to the following question:
For how many keywords should you optimize a page?
The answer to this question is simple: one. A single web
page should not be optimized for more than one keyword. Of
course, that keyword can consist of several words, for example
"buy inexpensive golf shoes".
If you have optimized one of your web pages for that keyword
(it's actually a key phrase) then you should not optimize
the same page for other keywords.
It's much better if a web page is highly relevant to one
keyword than somewhat relevant to many search terms. If you
concentrate on one keyword per page then it is much more likely
that your web page will get a top listing on Google for that
keyword.
If you also want to get high rankings for your other keywords
such as "brown golf shoes", "golf shop"
or "golf equipment" then you should optimize other
pages of your website for these keywords.
You will get the best possible results if you optimize different
pages of your website for different but related keywords.
How to optimize a web page for your chosen keyword
When you optimize a web page for a keyword, it's important
that the right elements of your web page contain the keyword
in the right frequency. The easiest way to optimize a web
page for a keyword is to use IBP's Top 10 Optimizer.
The Top 10 Optimizer in the brand new IBP version 11 has
been improved and it will tell you in plain English how to
change your web pages. Just follow the instructions and your
web page will be perfectly optimized for Google (or Yahoo,
Bing or any other search engine that you choose).
In addition to the elements of your web page, the Top 10
Optimizer will also tell you if you have to work on the links
to your website and how exactly you should change the links
so that your website can get a page one ranking on Google.
Optimize for one key phrase, get high rankings for many keywords
You should always optimize your web pages for a very targeted
keyword that consists of many words. A keyword that consists
of many words is called "key phrase". This has several
advantages:
It's much easier to get high rankings for targeted key phrases
because the competition is not as fierce as the competition
for one word key words.
Key phrases attract much more targeted website visitors. People
who search for "golf" might be interested in magazines,
clubs or even a car. People who search for "buy inexpensive
golf shoes" are looking for inexpensive golf shoes and
they are ready to buy.
By optimizing your web page for a key phrase, you automatically
optimize your web page for the parts of that key phrase. For
example, your web page will automatically be optimized for
"golf shoes", "inexpensive golf shoes"
and other keywords if you optimize your page for "buy
inexpensive golf shoes".
Optimize one web page for one keyword and optimize as many
pages of your website as possible for different but related
keywords. In this example, optimize different pages of your
website for "buy inexpensive golf shoes", "find
the perfect golf club", "country club", "golf
sport information", "golf carts", etc.
The more pages you optimize, the better. If many pages of
your website have been optimized for many related keywords
then your website will look relevant to the topic of your
keywords (in this example: "golf"). If search engines
think that your website is relevant to a special topic then
it will be easier to get high rankings for the individual
keywords.
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