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How to feed, indulge and guide Google's robot
Many people think that Google searches the Internet when
you perform a search on Google. That's not the case.
Google does not search the Internet when you search
Google
uses a so-called robot to surf the Internet. This robot is
a simple software program that parses all web pages that
it finds on the Internet and then stores the information
it finds in Google's database. When you search on Google,
you're actually searching the database that has been collected
by that robot.
If you want to get high rankings on Google, you must make
sure that Google's robot finds the right information on your
website and that the robot writes the right information about
your website in Google's database.
1. Feed the robot: optimize more than one web page
It's not enough to optimize your home page. You must optimize
each page of your website individually. Optimize different
pages of your website for different but related keywords
so that Google's robot sees that your website is relevant
to the topic. The more pages you optimize the better.
It takes some time to optimize your pages individually
for Google but the results are worth the effort. There
are no shortcuts to high rankings on Google. If someone
promises you a quick solution, be very skeptical.
2. Indulge the robot: optimize the structure of
your web page elements
Google's robot does not see web pages as you can see them
in your browser. Google's robot sees the plain HTML code
and it has to get all information from that code.
For that reason, you have to make sure that the HTML code
of your pages contains everything in the right places so
that Google's robot can write the right information to
Google's database.
A single web page has many elements that can be read by
Google's robot: The title tag, meta tags, headline tags,
links, keywords in the body text, etc. These elements must
come in the right order and they must contain your keyword
in the right density if you want to get high rankings on
Google for that keyword.
You should give Google's robot exactly what it wants.
If you want to find out if your web page structure is alright,
you can analyze
your web pages with IBP's Top 10 Optimizer.
3. Guide the robot: optimize the structure of your
whole website
In addition to the structure of your web pages, the structure
of your whole website influences the rankings of your web
pages on Google as well.
A very important aspect is the structure of your website
navigation and the internal links. Your website should
have easy to follow text links to every page on your website
that you want search engines to see.
If your website has a poor design or if it does not link
to all pages of your site, then Google's robot will skip
these pages. If you design your website in Flash or if
you put most of your web page content in images then Google's
robot won't be able to read most of your content.
If you make it as easy as possible for Google's robot to
index your web pages then you will get the best possible
rankings. Optimizing your
web pages takes some work but it will help you to get high
rankings on Google, more customers and more sales.
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