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Three tips to compete with established websites
on Google
Old websites have a big advantage over new websites. Websites
that were around several years ago had far fewer competitors
and it was much easier for them to get high rankings in that
environment.
As these websites have been around for a long time, search
engines trust them more and they had a lot of time to get
inbound links. If you have a new website, it will be difficult
to compete with these established sites.
It is possible to compete with the big players if you have
a new website. Here are three tips that will help you to
compete with established websites:
Tip 1: Use less popular versions of your target
keywords
It's nearly impossible to get high rankings for competitive
keywords. Of course, these keywords should be included
on your web pages but you should also optimize your
web pages for less popular keywords that are not targeted
by your competitors.
If your competitors target the keyword "pizza new york" then
you might optimize one of your pages for "pizza newyork".
Even if your version of the keyword gets only a fraction
of the original keyword, you will still get more visitors
than before.
It is much better to rank #1 for a slightly less popular
keyword (you will get some visitors) than to rank #60 for
a very popular keyword (you will get no visitors).
Tip 2: Optimize your web pages for as many keyword
variations as possible
Repeat tip 1 with as many keywords as possible. For example,
you might use "best pizza in new york", "recommended
pizza restaurant new york", etc. Even if each keyword delivers
only some visitors, you will get many visitors with all
keywords combined.
Another advantage of getting high rankings for many of
these long keywords is that your website becomes relevant
to a topic. The more high rankings your website has for
keywords that are relevant to a topic, the easier it gets
to get high rankings for more competitive keywords.
Optimize different pages of your website for different
keywords and optimize as many web pages as possible. People
who search for long keywords are usually people who really
care about the subject. These people are more likely to
buy something and they might also link to your site.
Tip 3: Create web pages just for getting links
Some web pages on your website should generate revenue,
others should help you to get inbound links. The more inbound
links your website has, the easier it is to get high rankings.
Create web pages that solve the problems of the web searchers.
Write "how to" articles about a very special topic. These
web pages often get many inbound links. Of course, you
should also actively
build inbound links.
Getting high rankings for a new website is not difficult
if you choose the right way. Do not attack the big players
directly. Start with many related keywords and then proceed
to the more competitive keywords.
Focus on both optimizing
your web pages and getting
good inbound links. Your website must have good optimized
content and good inbound links if you want to get high
rankings on Google.
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