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Case study: are Internet directory submissions
still a good SEO method?
Most webmasters know that high rankings on Google and other
modern search engines can only be achieved if a website has
both optimized web page content and good inbound links.
While it is relatively easy to optimize the content of a
website, it is more difficult to get good inbound links. A
relatively easy way to get inbound links is to submit websites
to Internet directories.
But do these Internet directory links still have value when
it comes to search engine rankings? Can you increase the position
of your website in Google's search results by submitting your
site to Internet directories?
A case study
An internet marketer tested three pages that were orphaned
within the normal navigation structure of the website. These
three pages were created to provide valuable content to search
engines.
The three pages were submitted to some high quality paid
directories (Yahoo, BestOfTheWeb, Joe Ant) and free directories.
About 45 days after the paid directory links went live, the
web pages had increased visibility on search engines. Visits
and conversions also increased and the tracking of the marketer
indicated that at least 50 percent of the results could be
attributed to the directory links.
The final results that were attributed to the directory link
building included:
a lift of traffic to levels that other highly visible site
pages receive within 90 days
an increase in monthly conversions for the business line of
45 percent year-over-year
What does this mean for your website?
Getting links from Internet directories should be a fundamental
part of any search engine optimization strategy. You should
submit your website to all big Internet directories and to
Internet directories that cover your niche.
IBP's directory submitter can help you to submit your website
as efficiently as possible to all important directories.
Links from Internet directories are only one way to get links
from other sites. If you want to outperform your competitors,
you also need links from websites that are related to yours.
Links from blogs will also help. IBP will help you to get
these links.
Don't forget to optimize your website content before building
links. The better your website content has been prepared for
search engines, the better the links to your website will
work.
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