|
Do keywords in URLs improve your search engine
rankings?
Should you use your keywords in the URLs of your web pages?
Do search engines look at the keywords that are included in
the addresses of your web pages and do these keywords have
an effect on the rankings of your website?
Google's statement about keywords in URLs
Google's Matt Cutts recently posted a video about the position
of keywords in the URL of a web page. He said that keywords
in the URL do help a little bit.
He also said that one should not obsess with the order of
the words and that you should not use too many keywords in
the same URL.
Yahoo's statement about keywords in URLs
Yahoo filed a patent application with the name "Techniques
for Tokenizing URLs" that has been published on March
26th. The patent application contains information on how search
engines might extract keywords from the URLs of pages.
Search engines look at many different web page elements to
determine what a page is about. Most keywords are extracted
from the content of the web pages but search engines can also
consider the URL of a web page to find related keywords.
Yahoo's patent shows in detail how keywords can be extracted
from URLs. That's a strong indicator that Yahoo also considers
the keywords in URLs.
What does this mean for your website?
If you want to get the best possible rankings for your website,
it can help to include your target keywords in the URLs of
your website.
However, it is important not to overdo this so that search
engines don't think that you're spamming. To get the perfect
keyword density for your web page URLs, analyze your web pages
with IBP's Top 10 Optimizer.
IBP's Top 10 Optimizer will tell you if it makes sense to
use your chosen keyword in the URL of your chosen web page
and it will also tell you how often you should use the keyword
in the URL.
In addition, the optimizer will analyze all other elements
of your web page that affect the ranking in Google and other
search engines. You'll get concrete and custom-tailored advice
on how to change your web pages so that they will get top
10 rankings on Google and other important search engines.
Keywords in the URLs of your web pages can improve the position
of your web pages in Google's search results. Google also
considers a variety of other ranking factors.
If you want to get the best possible rankings for your website,
you must optimize all elements. With IBP's Top 10 Optimizer,
you can do this as quickly as possible.
|
