|
Two new spam tricks to get higher rankings on
Google
Many people will do anything do get on Google's first result
page. That's why some webmasters regularly come up with new
spam methods to get on Google's first result page.
Phillip Lenssen recently reported two
new methods that might be used by some people to get top
10 listings on Google.
Spam trick 1: Get higher rankings in Google's local
results
It seems to help if the address of a business is close
to the city center or the main station. If a business gets
a post box close to these locations and submits that address
to Google Maps, it will be listed higher in the local results
on Google.
As the local results are usually displayed above the regular
listings in Google, this could be a way to get many clicks.
Spam trick 2: Get higher rankings in Google's regular
results
This trick is somewhat hard to believe. It seems that
some webmasters hire cheap Chinese workers to get higher
rankings on Google. As strange as it sounds, these webmasters
pay couriers on bikes to drive to various Internet cafes,
search for their keywords and then click on the listing
of the webmaster's site.
Over time, the listings go up. Actually, Google does have
a click tracker in the result URLs. Until now, it had been
unclear for what purpose Google uses this tracker. If this
story is true, Google might use the number of clicks that
a listing gets to determine the ranking of a web page.
Will these methods work for your website?
The local search trick might work but it will probably
be difficult for most webmasters to hire an army of Chinese
bike couriers. In general, you shouldn't use spam techniques
at all. So far, Google has detected all spam methods sooner
or later.
Websites with spam techniques are usually banned from
Google's index. You might get a small advantage for some
time with some spam techniques but you're risking all rankings
of your website.
The difference between spammy SEO methods and ethical
SEO methods
If you use spammy SEO methods, you will quickly get high
rankings on search engines. Unfortunately, Google will
completely remove your website from the search results
as soon as they find out that you use these methods:
If you use ethical SEO methods, it will take longer until
you get high search engine rankings. However, your rankings
will grow steadily and you'll get a much better performance
in the long run:
Do not use spammy SEO methods to increase your rankings
on Google. It will backfire on you.
If you want to get high rankings on Google, you should make
sure that your web pages can easily be parsed by Google's
robot. You must make sure that your web pages have been optimized
for the right keywords and that enough other websites link
to your site.
If you follow the
basic principles of ethical search engine optimization,
you will get high
rankings on Google that will last.
|
