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How to explain to your boss why website optimization
is important
People not involved in website optimization often have difficulty
to understand search engine optimization and the different
methods that are involved. If you have to explain the basic
SEO concepts to your boss, the following list will help you:
1. Link building is important
Links are like votes for a website. The more votes a website
has, the better the rankings. IBP's link
tools help webmasters to get as many links as possible.
2. There are different link types
Search engines consider the relevance of the links. Links
from unrelated websites don't help as much as links from
relevant websites. A link from a website that has many
inbound links for itself counts more than a link from an
unpopular website.
IBP's link
builder helps you to get links from relevant websites.
3. It's important to keep on link building
It does not help to get more links than your competing
web pages. At least one of your competitors will continue
to build links and pass your website. For that reason,
it's important to know that link building is an ongoing
activity.
IBP's link builder keeps
track of the websites that already link to you and
it helps you to find new links on a regular basis.
4. Buying links can get you in trouble
Search engines don't like paid links because they consider
the links to your website as editorial votes. Google has
officially stated that it considers paid links as an attempt
to game the system.
Google penalizes websites that buy links. Even if Google
cannot automatically find all paid links to your website,
your competitors might report your website.
Do not buy links but use IBP's link tools to get
high quality organic links.
5. Redirects can cause problems
Redirects have been used by spammers in the past and some
search engines still have difficulties with that. If you
have to use redirections on your website, only use
301 redirects.
A 301 redirect is the only server side redirect that is
defined as a permanent redirect. That means that search
engines will follow the links and pass the links from the
old URL to the new URL.
IBP's search engine spider
simulator can find out if your web pages use the
wrong redirects.
6. Duplicate content can cause problems
Search engines want to return as many different results
as possible in their results. That is why search engines
only list one copy of a document in their search results.
For that reason, you shouldn't promote more than one domain
for the same website and you should have unique content
on your web pages.
Near copies are also considered duplicate content, for
example, when the same article is listed on more than one
website.
8. Why your web pages must be optimized
Search engines use simple software programs to index web
pages. These web pages analyze the text on a web page to
determine what it is all about.
If a keyword is mentioned in the right places and in the
right frequency, search engines will consider the web page
relevant to that keyword. If a keyword is mentioned too
often, search engines might penalize a website because
it looks like a spamming attempt.
IBP's Top 10 Optimizer tells you where
and how often you should use your keywords on your
web pages so that the web page gets top 10 rankings on
Google.
9. Keywords are the key to your success
It's important to choose the right keywords for search
engine optimization. Single word keywords can be very popular
but they seldom lead to sales. Industry specific keywords
can be so special that no one searches for them. The perfect
keyword is targeted, has a high search volume and leads
to sales.
IBP's keyword
tools help you to find the best keywords for your
website.
Search engine optimization is not rocket science but it
requires some work and ongoing efforts. If you understand
the basic SEO concepts, it's easier to get top 10 rankings
on Google and other major search engines.
Detailed step-by-step information on how to optimize your
web pages can be found in our free SEO
book.
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