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All you need to know about duplicate content
Although there is no such thing as a general duplicate content
penalty it is difficult to get high rankings for a web page
which contents can also be found on other web pages.
If you want to avoid problems with duplicate content, the
following tips and illustrations will help you.
What is duplicate content and what do search engines
do about it?
- Duplicate content is if two or more different web pages
contain the same or nearly the same content.
- Duplicate content can occur within a single website and
across many different websites.
- Web pages can be considered duplicate even if they are
not 100% identical.
- Search engines want to list only one version of duplicate
content on their search result pages.
Search engines want to return as many different options
as possible in their result lists. That's why they filter
all duplicates in the search results and display only one
version.
How to avoid duplicate content on your on websites
- Hide duplicate content from search engines
If you offer different versions of your website content
(regular view, mobile view, print view, etc.) then search
engines might pick the wrong variation for the search results.
Add a noindex meta tag to your duplicate content versions
so that search engines don't index the duplicate content
(you
can use IBP's website optimization editor to do it).
- Require backlinks if you syndicate your web page content
If you syndicate your content to third parties, search
engines might favor the version published by one of your
partners.
Require a back link from your partners to the original
document on your own website so that search engines can
find out from which web page the content comes.
Duplicate content can cause problems with your search engine
rankings. If you follow the tips above, search engine spiders
should index your web pages correctly.
Also make sure that the web page content that search engine
spiders index on your website has been optimized so that
search engines can give your web pages the
best possible rankings in the search results.
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