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Does your website have no or the wrong Sitelinks
in Google?
More and more websites get Sitelinks in Google's search
results. What are they, how can they help your website and
how can you influence which links Google will use for your
Sitelinks? What can you do if Google displays the wrong links?
What are Sitelinks?
Sitelinks are additional links below the description and
the URL of a web page in Google's search results:
What is the problem with Sitelinks?
Google automatically chooses the Sitelinks for your website.
Unfortunately, Google's algorithms aren't perfect and sometimes
Google assigns the wrong Sitelinks to a website.
Google doesn't reveal how Sitelinks are determined, they
only say that "Sitelinks are meant to help users
navigate your site."
What can you do if your website has no Sitelinks?
Sitelinks are only shown for some searches, usually company
names or other brand related searches. If your website
doesn't show Sitelinks when you search for your company
name or domain name then Google might not be able to parse
your web page links correctly.
a) Optimize your Flash pages
If you use a pure Flash site then it should be easy to
get Sitelinks by adding a few search engine friendly navigation
links to your web pages. These links should be standard
text links that can easily be parsed by search engine spiders.
b) Use a clear navigation on your web pages
If you have very many links on your web pages then it
can be difficult for Google to find the best links for
the Sitelinks. Google usually uses navigation links for
the Sitelinks.
If your website has a clear navigation, it will be easier
to get Sitelinks for your website. Do not use too many
navigation links and make it easy for web surfers and search
engines to find out which pages of your website are the
most important pages.
The better a web page is linked, the more likely it is
that it will appear in the Sitelinks.
What can you do if your website has the wrong Sitelinks?
Sometimes, Google can display Sitelinks that go to dead
pages or Sitelinks to web pages that you don't want your
web surfers to see.
To remove these links, login to
your Google webmaster tools account and click on Links > Sitelinks in
the navigation. Then you can block Sitelinks that you don't
want for your website.
Unfortunately, you can only block Sitelinks with Google's
tools, you cannot request that Google should show Sitelinks
for your website.
Sitelinks can make your website more attractive in Google's
search results. However, they have nothing to do with the
position that your website gets in Google. If you want to
get high rankings on Google, you must make sure that your
website has both optimized
content and good
inbound links.
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