|
Top 4 reasons why your Google rankings dropped
Most webmasters face this problem sooner or later. The rankings
of your website on Google have dropped and you don't know
why this happened.
Here are the top 4 reasons why rankings on Google can drop:
Reason 1: Your website has been penalized or banned
from Google
Search for "site:yoursite.com" on
Google (replace yoursite.com with your actual domain name).
If Google returns one or more pages from your website then
your website has not been fully banned.
What you can do to solve that problem:
Find out what you have done wrong on your website. Google
doesn't like spamming, cloaking, link building and similar
shady tactics. Clean up your website and ask for reconsideration.
Reason 2: Your server rejects Google's spider
Have you installed a new robots.txt file lately? Does
your robots.txt file allow Google to index your website?
Have you changed your htaccess file? Have you recently
installed a spam bot blocker?
Are you 100% sure that the spam bot blocker lets Google
through to your website? Google uses different IP addresses
for its different spiders and some spam blockers might
accidentally block one of the spiders. This might also
look like cloaking to Google.
What you can do to solve that problem:
Double check the settings in your robots.txt file, your
htaccess file and your spam bot blockers. If possible,
avoid bot blockers because they might send the wrong bots
away.
Reason 3: Google has changed its algorithm
Google is continually tweaking its algorithm. It might
be that one of the latest changes affected your website.
Last year, Google released more than 450 changes of the
ranking algorithm. That's more than 37 per month.
What you can do to solve that problem:
Check
your website with IBP's Top 10 Optimizer and follow
its advice so that your website is compliant to Google's
latest algorithm. By using the Top 10 Optimizer you make
sure that your web pages are perfectly optimized for
Google's latest ranking algorithm.
Reason 4: Your competitors increased their efforts
You're not the only one who wants to get high rankings
for your keywords. Search engine optimization is a constant
competition. Your competitors might have done something
better than you.
What you can do to solve that problem:
Analyze your
competitors with IBP's Top 10 Optimizer to find out what
they've done to get the top rankings. Get
better inbound links than your competitors and optimize
your web pages.
Things that brought your website to the top of Google's
search result in the past might not work anymore today.
If you want to get on Google's first result page and stay
there, you have to continually check
if your website complies to Google's latest changes.
|
