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Step-by-step guide: How to get high quality links
Link building is one of the most important search engine
optimization steps. Without good inbound links, your website
cannot get high rankings. Although it is very important that
your website has optimized content, without the links to
your website, search engines won't consider that content
much.
It's important to get the right links to your website. Link
spamming doesn't work. You must make sure that you get high
quality links that Google and other search engines like.
Step 1: Make your website linkworthy
You must make your website linkworthy. You cannot expect
that other websites link to your website if your site is
basically a collection of affiliate links or an online
shop that looks like a thousand other online shops.
Your website must be different. Try the following:
- Add articles about your products or services to your
website.
- Add tutorials and how-to articles about the topic of
your website.
- If you have a lot to say, add a blog to your website.
- Add a directory with links to valuable resources on
your website.
Step 2: Check your competitors
The best way to start link building is to duplicate the
links that your competitors have. Find all websites that
link to your competitors and then try to convince them
to link to your website.
The link builder tool in IBP makes it easy to find these
websites. Just click Add Sites > Find websites that
link to your competitors in IBP's link
builder and IBP will return all websites that link
to your competitors in a clearly arranged list.
You can then check the websites one after the other and
convince them to link to your website.
Step 3: Get links from blogs
There are millions of blogs on the Internet and they all
need something to write about. Getting links from blogs
is a good way to get links from related websites.
To find blogs that deal with your website topic, select Add
sites > Find websites by keyword search in
IBP's link
builder and enter the topic of your website plus
the word blog. For example, you could enter "real
estate blog" or "music blog" in IBP, depending
on what you sell on your website.
The advantage of using IBP instead of manually searching
for the blogs is that IBP automatically presents all found
blogs in a clearly arranged list.
IBP also allows you to contact the blog owners quickly
and easily and it automatically keeps track of the websites
that you've already contacted so that you don't contact
the same person twice.
Bloggers give out millions of free links each month. Use
IBP to make sure that you get your share of these links.
Step 4: Get links from Internet directories
Submitting your website to Internet directories can be
a good way to show Google that you have a reputable website.
Low quality websites usually don't invest the time and
money that is needed to be listed in Internet directories.
An easy way to submit your website to many Internet directories
as possible is IBP's directory
submitter.
Inbound links are very important if you want to get high
rankings on search engines. You should optimize
your web page content first to make sure that search
engines find your website relevant to your targeted keywords.
If more than one website has been optimized for the same
keywords (and that's usually the case) then the website with
the best links will get the best rankings.
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