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How to GEO target Google
Do you want to get customers from outside the United States?
Is your business located in Europe or another part of the
world? There are a few things to consider if your website
is aimed at people outside the United States.
Google's market share outside the US:
Google is the biggest player in the US market. They also
have a big market share in other countries:
| Country |
Market Share |
| Google Germany |
89.20% |
| Google UK |
70,25% |
| Google Bulgaria |
90.00% |
| Google France |
89.79% |
| Google Netherlands |
95.00% |
| Google Poland |
90.00% |
| Google Israel |
90.00% |
Source: Lunapark
If you want to get customers from outside the US then
you must make sure that your website is prepared for Google's
local versions. For example, Germans who enter Google.com
in their web browsers are automatically redirected to Google.de.
Google returns different results in different countries
Google.com and Google.de return different results. For
example, Google.de returns totally different results for
the keyword "auto" than Google.com.
That means that websites must meet certain criteria to
be listed in Google's local versions.
What you can do to get listed in Google's local
versions
1. Get a country specific domain name
If you want to get high rankings in Google.co.uk then
you should have a .co.uk domain name. This is by far the
most important factor. A local domain name makes it much
easier to get high rankings in country specific search
engines.
2. Make your web page content relevant to your target
market
If you're trying to sell something in Germany, it is obvious
that your web page content should be in German. If you're
website is aimed at people living in the UK, mention your
full UK address in the footer so that search engines can
associate that address with your website.
3. Check your server location
If the IP address of your server is based in France then
Google can take this as an indicator that you're targeting
the French market.
Getting high rankings in Google's local variations is easier
if you follow the tips above. Note that your web pages still must
be optimized for your keywords if you want to get high
rankings.
In addition, Google only lists your web pages if you have good
inbound links.
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