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New technologies detect black-hat SEO methods
Search engine optimization methods are divided in two categories:
black hat SEO and white hat SEO. Both methods can help you
to get high rankings on search engines.
However, one method is likely to get your website banned
on search engines and recent developments indicate that websites
that use that method will be in trouble soon.
What is white hat SEO?
 White hat SEO means that the webmaster doesn't try to trick
search engines. White hat SEO means playing by the rules.
Web pages that are created with white-hat SEO methods are
beneficial to web surfers, search engines and webmasters.
What is black hat SEO?
Black hat SEO attempts to improve rankings in ways that
are disapproved of by the search engines, or involve deception.
These methods include cloaking, doorway pages, hidden text,
etc.
Google and other search engines have made it clear that
they penalize websites that use black hat SEO methods when
they detect them.
Black-hat SEO methods seem to work. So why not use
them?
Some black-hat SEO methods can lead to good results. There
are quite a few webmasters who obtained high rankings for
their web pages although they optimized them with methods
that were not approved by Google and the other search engines.
 You
have probably also seen some web pages in the search results
that looked strange or hardly related to what you've actually
searched. So do black-hat SEO methods seem to work? Should
you use them?
Nearly all black-hat SEO methods have been detected by
search engines sooner or later. Javascript redirects or
doorway pages used to work in the past but nowadays, these
methods are usually the ticket to the land of banned websites.
While some cloaking methods continue to work at this time
(if your competitors don't peach on you), it's likely that
Google can detect them soon. The same is true for paid
links. Some paid links can still not be detected by Google
but it's only a matter of time until Google has the algorithms
that can.
You might get in trouble even if you used black-hat
methods years ago
The problem is that things that cannot be detected by
Google now might be detected by Google tomorrow. And Google
might also be able to find out what you did in the past.
A good example for a spam filter that also considers things
that have been done in the past is the WikiScanner.
WikiScanner can find manipulations that have been made
in the past and it can also associate anonymous changes
to the people and companies who made these "anonymous" changes.
Combine such a spam scanner which a web page archive like Archive.org and
you have an easy way to track the spam history of a web
page.
Things that you have done in the past might backfire on
you.
Don't use black-hat SEO methods. As technical possibilities
evolve, it's very likely that these methods will be detected
even if you don't use them anymore. It's better to use tools
that focus on white-hat
SEO methods.
Websites that continue to play by the rules will have an
advantage in Google's search results. In addition, there's
no need to use shady techniques if you can have a
white-hat SEO tool that comes with a guarantee.
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