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Is your website text too complicated for your
website visitors?
Are you sure that your website visitors understand the text
on your web pages? If your web pages are difficult to understand,
you might not earn as much as you could with your website.
The readability of your web pages influences your
sales
Many websites use technical language that is very difficult
to understand for the average web surfer. In addition,
some webmasters like long and complicated sentences.
Long and complicated sentences are not a sign of professionalism.
They just show that the author of the sentences doesn't
care about the readers.
The more complicated the text on your web pages, the more
likely it is that a web surfer leaves your website. Web
surfers are impatient people. If they have to labor to
understand your web pages, web surfers will go away to
find an easier site than yours.
How to check the readability of your web pages
There is an official standard that you can use to specify
the readability of your web pages. The Flesch Reading Ease
test is a United States governmental standard to determine
how easy a text is to read. It measures the approximate
level of education necessary to understand the web page
content.
Higher scores indicate that the text is easier to read,
and lower numbers mark harder-to-read texts.
You can use IBP's Top 10 Optimizer to check
the readability of your web pages. In addition to
many other factors, IBP calculates both the Flesch Reading
Ease Score and the Flesch-Kincaid Grade Level.
A high Reading Easy Score means that a text is easy to
understand. The Grade Level shows the number of years of
education that are required to understand the text.
Make sure that your web pages are easy to understand. Do
not require too much work from your website visitors.
Make it easy to understand your web pages, make it easy
to navigate them, make it easy to buy on your website. The
easier your website is to use, the more you will sell.
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