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The perfect incoming link for high search engine
rankings
Incoming links are one of the most important factors for
high search engine rankings. If your website doesn't have
enough incoming links then it's very difficult to get high
rankings for a competitive search term.
It's important that you get the right kind of links. If
you have 20 good incoming links then you'll get better rankings
than with 100 bad incoming links.
So what makes a good incoming link? There are several points
that can make a link better than other links:
1. The link should use the keyword in the anchor
text
If you want to get high rankings for a search term like "buy
brown shoes" then the links to your website should use
exactly that text. The text that is used to link to your
site (the "anchor text") influences the words for which
your website will get high rankings.
Make sure that the texts that are used to link to your
website contain words for which you want to get high rankings
on search engines.
2. The link should be from a relevant page
Links from related web pages usually work better than
links from unrelated pages. Links from unrelated pages
won't hurt your rankings but Google likes links from websites
that are related to yours better.
3. The link should go to a relevant page on your
site
While it's okay to get links to your home page it is better
to get links to the page that is most relevant to the chosen
anchor text. If the link text is "buy brown shoes" then
you should make sure that the link goes to a page that
deals with brown shoes.
If the link text matches the content of the linked pages
then it's more likely that your web page is really relevant
to that term and it's more likely that you'll get high
rankings for that search term.
In addition, you increase the user experience. If a surfer
clicks on a "buy brown shoes" link it's much more likely
that he'll buy on your site if he gets the correct page.
4. It's good if the link is from an authority site
Links from pages with high authority will help to increase
the TrustRank of your website. Links from websites with
high PageRank have a positive effect on the rankings of
your own site.
Unfortunately, the Google PageRank that is displayed in
the green bar in Google's toolbar is not the PageRank that
Google uses for its ranking algorithm. The PageRank displayed
in the toolbar is outdated, often wrong and more a gimmick
than a real help (details can be found here and here).
You'll often find websites with low PageRank that rank
higher than pages with high PageRank in the search results.
Don't trust the green pixels and use common sense. If
a website is well known and if the site has good search
engine rankings then it's likely that it is also an authority
website.
5. The link must not have a nofollow attribute
The nofollow attribute tells search engines that they
should not follow a link. Links with that attribute don't
help your search engine rankings.
Unfortunately, you have to check the HTML code of your
link partners to find out if they use a nofollow attribute
to link to your site.
If you don't want to check the HTML code of each website
manually, you can use the link check command in IBP & ARELIS
to quickly
check if your link partners use a nofollow attribute to
link to your site.
Further information on how to get high quality links can
be found in our free link
building eBook. If you build links to your website as
explained in the eBook, your website will get the best possible
rankings on Google and other search engines.
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