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How to overcome Google's filter for new websites
It's easier to get high rankings on Google with older websites
than it is with new websites. Why is this so and what can
you do to get high rankings on Google if you have a brand
new website?
Why is it easier to get high rankings with older
websites?
Brand new domain names are often used by spammers to make
a quick buck. These spammers buy hundreds of domains, fill
them with automatically created scraper content and hope
to make some money with the ads that appear on these sites.
In addition, some webmasters use new domains to test new
search engine spamming techniques.
As it is difficult for Google to find out whether a new
domain can be trusted or not, Google invented a set of
filters that downranks new websites until Google thinks
that they can be trusted.
What can you do to overcome Google's filters for
new websites?
It's very difficult to get high rankings before Google
trusts your website. For that reason, do things that make
your website trustworthy:
- Start with the right keywords
It's not possible to get a top 10 ranking for highly competitive
general search term such as "cars" for a new website. However,
it is possible to get high rankings for terms such as "used
car dealer atlanta".
It's not just easier to get high rankings for more specific
search terms, these terms are also much more likely to
convert to sales. Take some time to find
the right keywords for your site.
- Get links to your website
It is not possible to get high rankings on Google without
good incoming links. Try to get
as many links from related websites as possible. If
the right websites link to your site then Google will trust
your website more quickly.
- Optimize your web pages
While more links to your website greatly increase your
chance of getting high search engine rankings, you must
also tell search engines for which search terms you want
to have high rankings. Optimize the content of your web
pages to make
sure that Google lists your website for the right search
terms.
Search engines should be able to parse the content of your
web pages easily. Consider this when creating a new website
from scratch.
- Wait
A website that has been online for several years is much
less likely to game Google's ranking algorithms than newer
sites. For that reason, your Google rankings will also
increase just by waiting (given that you followed the steps
1 to 3).
If you do it correctly, getting high search engine rankings
for brand new websites is possible. It's important that you
do the right things in the right order.
Take a look at our free SEO eBook that will guide
you through the complete search engine optimization process from
finding the right keywords to checking the results.
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