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New study: which web page elements lead to high
Google rankings?
The German company Sistrix analyzed the
web page elements of top ranked pages in Google to find out
which elements lead to high Google rankings. They analyzed
10,000 random keywords, and for every keyword, they analyzed
the top 100 Google search results.
Which web page elements lead to high Google rankings?
Sistrix analyzed the influence of the following web page
elements: web page title, web page body, headline tags, bold
and strong tags, image file names, images alt text, domain
name, path, parameters, file size, inbound links and PageRank.
- Keywords in the title tag seem to be important
for high rankings on Google. It is also important that
the targeted keywords are mentioned in the body tag,
although the title tag seems to be more important.
- Keywords in H2-H6 headline tags seem to have
an influence on the rankings while keywords in H1 headline
tags don't seem to have an effect.
- Using keywords in bold or strong tags seems
to have a slight effect on the top rankings. Web pages
that used the keywords in image file names often
had higher rankings. The same seems to be true for keywords
in image alt attributes.
- Websites that use the targeted keyword in the domain
name often had high rankings. It might be that these
sites get many inbound links with the domain name as
the link text.
- Keywords in the file path don't seem to have
a positive effect on the Google rankings of the analyzed
web sites. Web pages that use very few parameters in
the URL (?id=123, etc.) or no parameters at all tend to
get higher rankings than URLs that contain many parameters.
- The file size doesn't seem to influence the
ranking of a web page on Google although smaller sites
tend to have slightly higher rankings.
- It's no surprise that the number of inbound links and
the PageRank had a large influence on the page
rankings on Google. The top result on Google has usually
about four times as many links as result number 11.
Can you use that information to get high rankings
for your own website?
While general advice can help you to get higher rankings,
it is much better to get detailed advice specifically for
your website and your keywords.
It might be that your keywords trigger slightly different
ranking filters at Google and that the algorithms have been
changed since Sistrix performed the study.
For that reason, we recommend that you use IBP's Top
10 Web Page Optimizer to optimize the content of your
web pages. IBP's Top 10 Web Page Optimizer has several
advantages:
- You'll get concrete advice for your website
and your targeted keywords.
- You can specify the search engine on which you
want to get high rankings (Google.com, Google.co.uk, Yahoo.com
or any other major search engine in many language variations).
- The Top 10 Web Page Optimizer analyzes many more
web page elements than the study above.
- The results are tailored to your specific situation.
You'll get specific advice that helps you to reach your goals.
High rankings on Google are the result of optimized web
page content and good inbound links. The problem is to find
the right web page elements that have to be optimized. In
addition, the type of the inbound links is important. IBP's Top
10 Inbound Link Optimizer helps you to get the best links
for your site.
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