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How to work around Google spam filters - Part
4
Google tries to keep its search results as clean as possible.
For that reason, they have a variety of spam filters in their
ranking algorithm that try to remove low quality web sites.
If your web site gets caught by one of these filters, it
will be very difficult to get high Google rankings. In this article
series, we're taking a look a the 15 most common Google
spam filters and how you can get around them.
Co-citation, too many pages at once and over-optimization
Google's co-citation filter analyzes the web pages that
link to your site. It's actually not a filter but an algorithm
that tries to put your web site in a themed context.
If the link to your web site is on a web page that links
to web sites that deal with gardening equipment then Google
thinks that your web site must also be related to gardening
equipment. That means that your web site might be put in
the wrong context if the other pages on the linking site
are not related to yours.
Google's "too many pages at once" filter tries to find
web sites with an unnatural site development pattern. If
a web site has too many pages too fast then this filter
will be applied. This usually only happens if a web page
creates web pages by scraping other people's content or
by building keyword-rich web pages through cloaking software.
The over-optimization filter is applied to web sites that
try to fool Google by stuffing special keywords in their
web pages. If the keyword density is too high, Google will
downrank the web page for that keyword.
How to get around these filters
To avoid problems with co-citation, make sure that the
links to your web site are on related pages that don't
link to every Tom, Dick and Harry. Your
links should be on theme related web pages.
Further information on the effect of co-citation on your
search engine rankings can be found in this
article.
If you seriously develop your own web pages without scraping
other people's content and if you don't use cloaking software
then the "too many pages at once" filter shouldn't worry
you at all because it's very unlikely that your web site
will trigger that filter then.
Don't over-optimize your web pages and don't stuff keywords
on web pages. It's important that the keywords for which
you want to get high rankings on Google are listed
with the right density in the right elements on your
web pages.
Next week, we'll publish the last part of this article series
about Google spam filters.
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