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The risk of over-optimization
Many webmasters overlook an important part of search engine
optimization: if you over-optimize your web pages, chances
are that your website rankings might drop because your site
has been designed for search engines and not for web surfers.
How can Google find out that a web site is over-optimized?
Google has an algorithm that detects over-optimized websites.
The detected websites are downranked in the Google search
results. This over-optimization filter in Googles ranking
algorithm is also called the "-950 penality" because that
is what usually happens to over-optimized web pages: they
are downrankied 950 positions.
Google's anti-spam engineer Matt Cutts published a video in
which he also mentions over-optimization as a reason for
ranking problems.
Is your website over-optimized?
Some "SEO experts" recommend that you should have H1 tags
on your web sites in any case. Others say that you must
have this element and that element on your web pages.
If you follow the advice of all of these experts then
it's likely that your web pages are over-optimized. Don't
listen to everything you hear in SEO forums.
How to avoid over-optimization
It depends on your keywords, on your competition and on
many other factors if you should use special elements on
your website or not. For example, it might make sense not
to use the H1 tag on your web pages if other factors are
more important for your keyword.
This is why we developed the top 10 optimizer tool.
The top 10 optimizer tool analyzes the web pages that currently
have a top 10 ranking for your keyword. Since these pages
have top 10 rankings, they must have done something right.
IBP analyzes the top ranked pages and then it tells you
in plain English how to change your own web pages so that
your site can get top 10 rankings. IBP analyzes on-page
factors as well as the structure of the inbound links.
IBP's recommendations are based on the analysis of the
current top 10 results and they are specifically for your
keyword, your website and Google (or any other search engine
that you specify). IBP only recommends special web page
elements if they are successfully used by top ranked web
pages.
In contrast to other tools, IBP does not give general
advice that often leads to over-optimization.
Over-optimizing your web pages can harm your rankings on
Google and other major search engines. Use the
right tools to find out how to optimize your web pages
without upsetting Google.
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