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How to clear bad press from search engine results
Disgruntled customers sometimes write negative comments
about a company in their blogs or some of your competitors
might like to damage your reputation by creating fake comments
about your site.
No matter how good your company is, some people will always
write something negative about your site, even if you tried
your best to help them. What can you do if web pages with
negative comments appear on the first result page for your
company name?
1. Just ask
Send the webmaster of the web page in question a polite
email and ask for removal of the negative comments. Be
friendly and don't threaten the other person. Many webmasters
will cooperate if you explain the issue.
2. Give web pages with positive comments a boost
Find web sites that contain positive comments about your
site. Link to these pages from your own website to increase
the link popularity of these pages. The web pages with
the positive comments might get more inbound links and
higher rankings then.
You could also suggest web pages with positive remarks
about your website on social network sites such as Digg.
3. Use Wikis if appropriate
Websites like AboutUs.org allow you to create an article
about your company. If your company is important enough,
you might even create an entry in Wikipedia. These Wiki
pages might also get listed when someone searches for your
company name.
It's very important that you don't spam Wikis. Only add
information about your company if it is appropriate. Spamming
Wikis will backfire on you.
4. Ask for testimonials
If you receive positive feedback from customers, ask them
to write a review on ConsumerReview.com, Epinions.com or
similar sites.
5. Make sure that your own web site has the first
position
If your own website comes first for your company name
then most people will click on your link and don't look
further. Use IBP to make sure that your
own web site has position 1 in the search engine results.
Removing negative comments from the search engine results
can take some time. It's best to avoid negative experiences
at the outset by providing high quality products and good
customer support.
If negative comments still appear on the Internet, use the
tips above to restore the positive image of your company.
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