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15 Google spam filters and how to avoid them
- Part 1
Google tries to keep its search results as clean as possible.
For that reason, they have a variety of spam filters in their
ranking algorithm that try to remove low quality web sites.
If your web site gets caught by one of these filters, it
will be very difficult to get high Google rankings. In the
next articles, we'll take a look a the 15 most common Google
spam filters and we'll tell you how you can get around them.
Google's Sandbox, Google's Trust Rank and Google's
domain age filter
These three Google filters all take a look at the age
of a web site. Many web sites don't get very old. For that
reason, Google implemented a filter that prevents new web
sites from getting high rankings for competitive search
terms. That filter is called Google's sandbox.
Google's TrustRank filter is closely related to that filter.
Web sites with a high TrustRank get high rankings on Google.
The TrustRank of a web site is determined by the age of
a web site, the quality of inbound links and the contents
of a web site.
The domain age filter is another filter that considers
the age of your web site. Web sites with old domain names
are more likely to get high rankings for competitive keywords
on Google.
Further information about the sandbox, Google's TrustRank
and domain name filters can be found in these articles:
How to get around these filters
It's not easy to get around these filters. As they all
consider the age of your web site, you basically have to
wait some time until Google releases your web site from
the sandbox.
The best thing that you can do is to work on the content
of your web site to show Google's web page spider that
your web site is a valuable resource for your topic. Make
sure that your web pages are relevant to
your search terms.
In addition, get good inbound links to increase the TrustRank
of your web site. The
better the links to your web site, the higher your
TrustRank and the higher your web site will rank on Google.
Next week, we're going to take a look at three link filters
that Google uses to remove web sites from the search results.
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