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The importance of a page 1 listing and how to
get it
High search engine rankings are important if you want to
get more customers and more sales. Is it important to be
listed on the first result page or is it enough to be listed
in the top 30 results?
If you want to get visitors, you must be listed
in the top 30 results
A study about this topic was released last
year:
"Key among the findings relating to the current search
engine user community is that 62% of search engine users
click on a search result within the first page of results,
and a full 90% of search engine users click on a result
within the first three pages of search results. [...]
Fewer search engine users are willing to click on results
past the third page now (10%)."
It's time to act now
The study confirms the importance of being listed on the
first result page. If your web site is not listed on the
first result page, changes are that web surfers won't see
your site.
Many webmasters still believe that they can get top 10 rankings
just by submitting their websites to search engines.
This might have been true several years ago but now you
have to do a little bit more to get high rankings.
How to get listed on the first three result pages on Google
- Start by choosing the right keywords. This is very important.
It makes no sense to target general keywords such as "business" because
you have no chance of getting the number 1 listing for
such a keyword. In addition, general keywords usually don't
convert to sales.
The best keywords have little competition and a high conversion
rate. Use this
keyword analysis research tool to find these keywords.
- Create a content rich web site that can be optimized for
many different keyword combinations.
The more different web pages you have the more likely it
is that search engines will list your web site on the first
position for a keyword and that web surfers will find your
web site relevant to their needs.
- Get
inbound links to your web site. High search engine
rankings are the result of optimized web page content
and good inbound links. If you want to have rankings,
your web site must have both.
Top 30 search engine rankings will bring your website more
visitors and more sales if you target the right keywords.
Detailed information on how to get top 10 rankings on major
search engines can be found in our free
SEO book.
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