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Six reasons why search engines ignore your web
pages
Is your web site still not listed on search engines although
you submitted it weeks ago? There are several reasons why
search engines might ignore your web pages.
1. Check if search engines can read your web page
content
Search engines use very simply software programs to index
your web pages. A web page that looks great to the human
eye can be totally meaningless to search engines.
If you have a great looking web site that is meaningless
to search engines, you won't be able to achieve high search
engine rankings with that web site - no matter how good
and interesting your web site content is.
In general, search engines cannot see content that is
presented in images (GIF, JPEG, PNG, etc.), Flash elements,
JavaScript and other script languages or other multimedia
file formats.
To find out how search engines see your web page, use
a search engine spider simulator. The free IBP trial has
a fully
functional spider simulator that allows you to see
your web pages through the eyes of a search engine.
2. Check if search engines can find your web pages
If your web page navigation is based on JavaScript then
chances are that search engines cannot find your web pages.
Most search engines don't follow JavaScript links and many
search engines also don't follow image links.
To search engines, your web site can look like a one page
site with hardly any content if you use JavaScript links.
If you want to make sure that search engines can find all
pages of your web site then use simple text links.
3. Check if your web server causes problems
It is very important that you choose a reliable hosting
company. If your web server is down when search engines
index your web pages then search engines cannot index your
pages.
Some web hosts even change the
web pages of their clients. They insert links to other
web sites on the web pages of their clients and they only
show these pages to search engine spiders.
Some web servers return an error message when a search
engine spider wants to access a web page.
Again, the search
engine spider simulator in the free IBP trial can
help you to find out if your pages are returned correctly
when search engines visit your web site.
4. Check if your web page content makes sense to
search engines
It's important that you make the content of your web pages
search engine ready. Search engines must be able to find
out what your web pages are about.
If you put lots of keywords in your web page title, the
meta tags and the body text of a web page then the web
page will be somewhat relevant to many keywords.
If you want to get high rankings on search engines, then
the web page must be very relevant to a search term. Use
IBP's Top 10 Web Page Optimizer to optimize the content
of your web pages so that they are highly
relevant to your important search terms.
Only highly relevant web pages can get high search engine
rankings.
5. Check if your web site has the right inbound
links
Some webmasters still believe that search engines will
list their web sites if they just submit it. That's not
the case. Many search engines require at least one inbound
link before they list a web site.
In addition, the big search engines also rank web pages
based on the number and quality of the inbound links. Use
IBP's Top 10 Inbound Link Optimizer to find out how
inbound links influence the position of the top 10 pages
on Google.
6. Check if your web pages contain spam elements
A single spam element can destroy all of your SEO work.
If you use hidden text or other spam elements on your web
page then many search engines won't list your web site,
no matter how great its content might be.
If you use white text on a white background, text in invisible
CSS elements or similar elements that might be interpreted
as spam then you should remove these elements as soon as
possible. It will be difficult to get high rankings if
your web pages contain spam elements.
Submitting your web site to search engines is not enough.
If you want to get high rankings you must make sure that
search engine spiders can access your web pages without problems.
In addition, search engine spiders must find the right content
on your web pages and your site must have enough inbound
links.
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