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How Google's latest PageRank update affects your
web site
Matt Cutts works at the Googleplex and at his blog he writes
about Google and search engine optimization traps. In one
of his latest blog posts, Matt Cutts wrote about
Google's PageRank.
Here are the most important statements about Google's PageRank:
PageRank is not a number between 1 and 10.
"It’s more accurate to think of it as a floating-point
number. Certainly our internal PageRank computations
have many more degrees of resolution than the 0-10 values
shown in the toolbar."
The PageRank number that is displayed in the toolbar
does not influence the search results.
"At any given time, a url in Google’s system
has up-to-date PageRank as a result of running the computation
with the inputs to the algorithm. From time-to-time,
that internal PageRank value is exported so that it’s
visible to Google Toolbar users. [...]
By the time you see newer PageRanks in the toolbar,
those values have already been incorporated in how we
score/rank our search results. So while you may be happy
to see that the Google Toolbar shows a little more PageRank
for a given page, it’s not as if that causes a
change in search results at that point."
You don't have to care about the PageRank number.
"I think that’s a perfectly healthy attitude.
If you don’t care about PageRank and your site
is doing well, that’s fine by me. :)"
The PageRank number displayed in Google's toolbar is already
outdated on the day it is published. It's not important
that Google's toolbar displays a green line for your web
site URL. It is important that you get visitors and that
these visitors purchase something on your site.
What is the date of the backlinks update on Google?
"If you’re splitting hairs about the exact date
that backlinks were taken from, you’re probably
suffering from “B.O.” (backlink obsession)
and should stop and go do something else for a bit until
the backlink obsession passes.
I highly recommend keyword analysis, looking at server
logs to figure out new content to add, thinking of new
hooks to make your site attract more word-of-mouth buzz,
pondering how to improve conversion once visitors land
on your site, etc."
The last statement is a very important point. You have to
work on all web page elements to get good results. It doesn't
help very much if you focus on a single element.
Link building is very important but it is not the only important
factor for search engine optimization.
It is important to work with all elements of your web site.
Fortunately, IBP can help you with all important
search engine optimization aspects. Just take a look at the
IBP manual that can be selected in the "Help" menu of IBP
9.2. The
easy-to-read manual guides you step-by-step through the entire
search engine optimization process.
If you do the right things in the right order then your
web site will get the best possible rankings on Google, Yahoo
and other search engines.
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