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PageRank is not a big deal
Many webmasters are still obsessed with the green PageRank
bar in Google's toolbar. Last month, marketing expert Mike
Grehan interviewed Google's Matt Cutts.
Matt Cutts is a Google engineer who knows exactly how the
Google ranking algorithm works. He confirmed that PageRank
is not the only important factor for Google.
PageRank is not a big deal
Matt Cutts made a clear statement about PageRank in the
interview: "There are over 100 factors in ranking.
And PageRank is just one of them. It's an important factor,
but it's by no means the be-all and end-all."
We've said it before in
our newsletter: the green PR bar in Google's toolbar doesn't
mean much. If you want to get good results with search
engines, you should not get obsessed with that value.
What can you do to get your web site listed on Google
if PageRank is not a big deal?
As Google's Matt Cutts explained in the interview, Google
uses many factors to rank web pages. The problem is to
find out which factors exactly influence the ranking of
your web site.
IBP's Top 10 Optimizer analyzes
many factors that can influence the ranking of your
web pages. That allows you to find out which factors
exactly you have to tweak and how you have to do it so
that your web site can get top rankings on Google.
Google (and other major search engines) basically want
two things:
- good web page content that can be crawled by search
engines
- good
inbound links from reputable web sites
If your web site has interesting content that can be crawled
by search engines and good inbound links than it is difficult
not to get high search engine rankings.
The interview confirmed once again that the comprehensive
SEO approach we follow with IBP and ARELIS is the best way
to get long term results results on search engines.
Successful search engine optimization is not about getting
a single trick done. It's about working on all important
factors that can influence your web site rankings. Our tools can
help you to do this. You can listen to the entire audio interview here.
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