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Does Google think that your web site is spam?
Google has extended the penalty notification experiment
that was started last year. Google’s Webspam team now
works with the Google Sitemaps team to alert some (but not
all) site owners of penalties for their site.
What is the penalty notification experiment?
In September 2005, Google started to send email messages
to some webmasters who used spam elements on their web
sites. Google has now extended this program to users of Google
Sitemaps.
If you verify your site in Google Sitemaps and then are
penalized by the Google webspam team for hidden text on
your pages, then Google may explicitly confirm a penalty
and offer you a reinclusion request specifically for that
site.
Does Google inform all webmasters about spam elements
on their sites?
Google does not inform all webmasters when it detect spam
elements on a web site:
"If the webspam team detects a spammer that is creating
dozens or hundreds of sites with doorway pages followed
by a sneaky redirect, there’s no reason that we’d
want the spammer to realize that we’d caught those
pages.
So Google clearly shouldn’t contact every site
that is penalized–it would tip off spammers that
they’d been caught, and then the spammers would
start over and try to be sneakier next time."
What does this mean to your web site and your Google
rankings?
Even if you did not want to do it, there might be some
elements that Google considers as spam. Google is still
testing this program so its likely that you will not be
informed about the problem.
If you have spam elements on your pages, Google will downrank
your site, or they will even ban your complete site from
their index.
For that reason, you should make sure that your web site
does not contain spam elements. You can find a list of 9
elements that search engines consider as spam on this page.
Using spam elements on your web site will get your web site
banned from Google sooner or later. Focus on ethical search
engine optimization methods such as optimizing your
web page contents and getting good inbound
links.
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