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The effect of outgoing links on your web site
While most webmasters are aware that incoming links are
important to the success of a web site, many site owners
don't know that outgoing links also have an impact on their
web sites.
Outgoing links influence search engines
The web pages to which you link form the "neighborhood" of
your web site. If you link to spammy web sites then search
engines might think that your web site is also spam.
Links to link farms and automated linking systems can
actually hurt your Google rankings. For that reason, it
is important that you take a look at the quality of a web
site before you link to it.
Outgoing links influence web site visitors
The web sites to which you link help your web site visitors
to put your web site into a larger context. If you link
to high quality sites with useful content, web surfers
will associate your web site with these high quality sites.
If you link to other web sites show your web site visitors
that your web site can be trusted. You wouldn't send visitors
to other pages if they could find negative information
about your products or services on other sites.
Links add value to your web site, they show your visitors
that you have nothing to hide and that you have confidence
in your site.
Give, and you shall receive
You do not lose visitors by offering links to other pages.
Links to other pages will bring you more and repeat customers.
All visitors will leave your web site sooner or later.
No matter how great your web site is, no one will stay
on your web site forever. The question is what web surfers
do when they leave your site.
If you don't have outgoing links or if you hide your links,
then you send your visitors back to search engines (which
give you nothing in return). If you offer your web site
visitors links, you can send leaving visitors to other
web sites that can send you their visitors in return.
Carefully chosen links to outside resources can improve
the experience of visitors who visit your web site. Give,
and you shall receive. This is true for many aspects of life
and it also works for web site promotion.
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