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How to get high rankings with Flash sites
Flash movies are a great way to add multimedia elements
to a web site. Unfortunately, Flash cannot be indexed by
most search engines. For that reason, it is very difficult
to get high search engine rankings for Flash sites.
Even Google officially tells webmasters that it is difficult
to get ranked with Flash sites: "If fancy features such
as JavaScript, cookies, session IDs, frames, DHTML, or Flash
keep you from seeing all of your site in a [simple] text
browser, then search engine spiders may have trouble crawling
your site."
It doesn't help much to optimize your Flash pages
It is very difficult to optimize Flash pages for high
search engine rankings. You can use tricks like the <object
standby="your message to show while loading"> attribute
or the <object title="your movie title"> attribute
to add keywords and text to your Flash elements.
However, this doesn't allow you to create enough content
so that search engines consider your web pages relevant
to a special keyword.
You can also create special text pages that are only presented
to search engines. In that case, search engines might ban
your web site from their index because you're cloaking.
Is it absolutely impossible to rank well with Flash
sites?
Although it is very difficult to get high rankings with
Flash sites, it is not impossible. The trick is that you
don't have to optimize your web page content. You have
to optimize the links to your site.
The top result on Google for the search term miserable
failure is not on position one because the web page
had been optimized for that search term. The web site
is on position one because very many web sites link to
that web site with the text miserable failure in
the link text.
That means that you can get top rankings on Google without
optimizing your web pages. The problem is that you have
to get many incoming links that contain the keyword for
which you want to get high rankings in the link text.
You can get top rankings on Google without optimizing
your web pages
To get your web site to the top of Google's search results,
search for web sites that are related to your site. Ask
the webmasters of these web sites to link to your web site
and ask them to include your search term in the link to
your site.
The more links you get, the higher your rankings will
be. As getting links is a time-consuming task, we developed ARELIS to
make the link-building process as easy and efficient as
possible. ARELIS helps you to locate related web sites,
ARELIS tells you how popular these web sites are, ARELIS
helps you to contact the other webmasters, ARELIS creates
your link pages for you and much more. You can download
the demo version here.
If you cannot change the contents of your web pages than
it is very important that you get many inbound links to your
web site. If you have many good inbound links, then you can
get high rankings without optimizing your web pages.
Of course, it is much easier to get high rankings if you
have many inbound links and optimized web
page content. If you want to learn more about the way inbound
links and outgoing links influence your search engine rankings
then take a look at our free
link popularity eBook.
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