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Can online press releases really increase your
search engine rankings?
Online press releases have become popular because some webmasters
think that press release can help to increase the search
engine rankings of their web sites.
Do online press releases really help your search engine
rankings? How can you benefit from these services?
What are online press releases?
Online press releases are normal press releases that are
distributed through the Internet. Popular online press release
services are PRWeb and PRLeap.
These services list your press release on their web sites
and on a number of partner web sites.
Some people think that the links in these press releases
can help the link popularity of a web site and thus increase
the search engine rankings of a site.
What does Google say about online press releases?
Matt Cutts is the person in charge for fighting search engine
spam on Google. He says the following about press releases
and high rankings in his blog:
"A legit press release can get you written up by reporters,
or editors/sites may subsequently choose to link to your
site. But the actual content of the press release itself
doesn’t directly affect a site. For example, those
hyperlinks don’t help [the web site in the
press release] in Google."
What does this mean to your web site?
Online press releases don't hurt your search engine rankings.
However, they also don't increase your rankings (if no one
writes about your business). The press release alone and
its distribution on various web sites has no effect on your
placement in search engines.
If you don't have something people really want to hear then
do not send a press release. You should only use press release
services if you have something newsworthy to say. If you
have an interesting press release then your web site can
be mentioned on many other sites.
What can you do if you don't have any news for a
press release?
Press releases are not the only way to attract links to
your site. The best links to your site are links from related
sites that recommend your web site in the normal text.
To find and contact related web sites, use ARELIS.
For example, ARELIS quickly finds out who links to your competitors
and it also allows you to contact these web sites so that
they link back to you.
Developing and maintaining high quality links to your web
site is essential to the success of any online business.
ARELIS helps you to do it as
efficiently as possible.
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