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Can we expect a shift in Google's rankirng algorithm?
Google recently acquired an advanced text search algorithm
that has been invented by University of New South Wales PhD
student Ori Allon.
Although the acquisition has not been confirmed yet, Google
has confirmed that Ori Allon is now employed at Google headquarters
in Mountain View, California.
Three search engines tried to get Orion
The new algorithm has been given the name Orion. The ownership
rights of Orion belong to the University of New South Wales
in Australia because it was developed as a part of Ori
Allon's Ph D program.
The University acknowledged that Yahoo and Microsoft had
conducted negotiations with its business development company.
As all big search engines tried to get the rights to use
this new algorithm this seems to be a hot algorithm for
the future of search.
How does this advanced algorithm work?
Unfortunately, there's no live demo of the new algorithm
yet. Orion aims to make searching easier and less frustrating.
According to what has been revealed so far, Orion rates
the found web page texts by quality of the site in which
they appear.
For every search, Orion will
offer a list of topics related to the original source:
"Take a search such as the American Revolution as
an example of how the system works.
Orion would bring up results with extracts containing
this phrase. But it would also give results for American
History, George Washington, American Revolutionary War,
Declaration of Independence, Boston Tea Party and more.
You obtain much more valuable information from every
search."
Orion finds pages where the content is about a topic strongly
related to the key word. It then returns a section of the
page, and lists other topics related to the key word so
the user can pick the most relevant.
"Orion will display the results to the query in the
form of expanded text extracts, giving you the relevant
information without having to go to the website - although
you still have that option if you wish."
What does this mean to your Google rankings?
It's hard to tell how this new algorithm will change the
way Google ranks web pages. If the algorithm really allows
web surfers to get information from web pages without really
going to the web pages than webmasters might choose to block
search engines that use the Orion algorithm. There is no
point in giving search engines valuable information without
getting something in return.
Until Google uses the new algorithm, you should make sure
that your web
pages are optimized for Google's current algorithm so
that you get customers and sales now.
To get best results on search engines, you should use a
tool that is continually update to reflect the latest search
engine changes. IBP
is such a continually updated tool that can help you
to get the best possible rankings for your site.
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