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Google ranking secrets revealed - Part 5
Google has recently filed a patent
that details many points that Google uses to rank web pages.
The title of the patent is "Information retrieval based
on historical data" and it reveals details of algorithms
that Google uses in addition to its main ranking algorithms.
In this article series, we're trying to find out what this
means to your web site and what you have to do to optimize
your web pages so that you get high rankings on Google. Click
here to read part
1, part
2, part
3 and part
4.
How Google might track your surfing behavior
Last week, we informed you that Google tracks user
behavior to determine the ranking of web sites. Google
has recently released web
accelerator program that is intended to make surfing faster
for broadband users. Google might use this program to track
the surfing behavior of people who have the web accelerator
installed.
This means that Google now has at least four different tools
that allow Google to track
which web sites you visit: the Google toolbar, Google Desktop,
Gmail and the new Google web accelerator.
These tools could help Google to collect the user information
that is mentioned in the patent specification. As soon as
you login to any Google service (Gmail, AdWords, etc.) this
information can be assigned to your name and address.
Other factors that might influence your Google rankings
In addition to factors regarding user behavior, link popularity
and domain names (see previous
issues of this newsletter), the patent specification lists
some other factors that might influence how Google selects
results.
The document specification indicates that web pages with
frequent ranking changes might be considered untrustworthy.
In addition, keywords that have little change in the result
pages are probably matched to domains with stable rankings.
Keywords with many changes in the results are probably matched
to domains with more votality.
What does this mean to your web site?
Regarding these factors, there's nothing you can do to influence
the ranking of your web site. Fortunately, there are many
other factors that allow you to influence
your rankings on Google.
In general, it is important that your web
page content is optimized for Google. The ranking factors
mentioned in the patent specification are only additional
factors. If your web page content is not optimized, all other
ranking factors won't help you much.
Remember that this patent doesn't mean that Google really
uses all of this. The patent only lists options that might
be used by Google. The most important factors for high rankings
on Google are good
incoming links and optimized
web page content. You should make sure that your web site
has both if you want high rankings on Google.
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