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How to react to MSN Search's latest algorithm
change
Maybe you have read about the latest ranking algorithm changes
on MSN Search in online forums.
It seems that on-page factors are now more important and
that MSN Search prefers web pages that are listed higher in
the web site directory structure (http://www.example.com/widget.htm
is preferred over a web page that lie deeper in the directory
struture: http://www.example.com/widget/green/large/widget.htm).
It also seems that MSN Search likes static pages better than
dynamically generated web pages.
How should you react to ranking algorithm changes?
Whether it's MSN Search, Google, Yahoo or any other search
engine that changes its ranking algorithm. There is one basic
rule: don't panic!
Many ranking algorithm changes that are discussed in online
forums are just yakety-yak. Only the search engines know which
algorithms they use and they don't publish that information.
Before you change something on your web site, you should
be sure what really works for your web site and what doesn't.
How to find out which ranking tips are really true
Don't follow the tips and tricks in online forums blindly.
Better do your own research. For example, if you want to be
ranked highly for the search term "blue widget"
on Google.com then take a look at the web pages that currently
have a top 10 ranking for that search term on Google.com.
These web sites are obviously compliant to Google's ranking
algorithm and they have done something right. Otherwise, they
wouldn't be listed on the first result page.
Analyze
these pages to find out what they have done to get the top
10 listing. Where do they use the search term in the web page
title? How often does the search term appear on the web page?
Where exactly on the web page does the search term appear?
How many web sites link to the web page? There are dozens
of web page factors that can influence your search engine
rankings.
Find out how the top ranked pages use the search term and
then adjust your web pages so that they are similar. That
way you can be sure that your web pages are compliant to Google's
ranking algorithm. Of course, this also works with Yahoo,
MSN Search and other search engines.
If you want to save
time, use IBP's Top 10 Optimizer to analyze the top ranked
pages. IBP's Top
10 Optimizer does the nitty-gritty work for you and it
presents the results in an easy to understand report.
The key to high rankings on Google, Yahoo, MSN Search
and others
If you know how to make your web pages search engine ready,
high search engine rankings are no mystery. Don't rely on
rumors you hear in online forums when it comes to search engine
optimization but focus on the facts. Details can be found
in our free
SEO ebook.
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