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Search engine insiders talk about
links
On a recent search engine conference, Tim Mayer from Yahoo,
Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves
revealed information on how these three search engines analyze
links to determine the ranking of web pages in a public discussion.
What did these insiders say about linking?
Basically, the old linking principle still applies: if
page a links to page b then it is a recommendation from
page a to page b. The more links point to your web site,
the better your rankings.
The Ask Jeeves representative pointed out that text links
can be understood by search engines but not image links.
He also pointed out that you should avoid link farms, cloaked
pages and invisible or hidden links. It seems that ethical
search engine optimization is still important.
The Yahoo representative said that links had been very
popular and that the link popularity on Yahoo would be moving
to the social community aspect (without revealing further
information). He also said that the links to your web site
should look natural.
Google's representative agreed with Ask Jeeves' statements.
In addition, he suggested to add one new page of content
everyday and that the links to your web site should not
all have the same text. He also confirmed that Google only
returns a few of the backlinks they have in their index.
How can you improve the link popularity of your web
site without upsetting search engines?
The discussion
confirmed that it is important to focus on ethical
search engine optimization. Don't try to cheat search
engines and don't go for one shot quick fix solutions.
Get good links to your web site and use text links whenever
possible. If the site navigation on your web site uses image
links, add text links so that search engines can index your
pages. Mix reciprocal links and one-way links to create
a natural linking pattern. Don't forget to optimize your
web page content for search engines.
It takes some time to prepare your web pages for high search
engine rankings and to keep them there. If you want to get
long-term results with your web site, you have to work with
your web pages.
Be cautious when someone offers you quick solutions that
require no work. These companies usually offer spam services
that will harm your web site rankings.
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