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Keywords and search engine optimization
Although many articles have been written about finding the
best keywords for SEO, many webmasters still target the wrong
keywords.
Choosing the right keywords is a crucial step in every search
engine optimization campaign. If you choose the wrong keywords,
all other web site promotion activities are pointless.
Before you start to promote your web site, take some time
to find the right keywords. It's worthwhile.
How to find the right keywords for your SEO activities
- Find the keywords with the biggest search volume
Download
the free IBP demo version and start the keyword
generator tool. The keyword generator tool helps you
to build a list of keywords that are related to your business
and that many people search for.
- Find the most specific keywords in your keyword list
Don't go for one word keywords. They usually won't bring
you visitors that are interested in what you have to offer.
If you sell used Ford cars in Knoxville then the keyword
"cars" won't work for you. People searching
for "cars" might be interested in new
cars, in car insurance and even in the Pixar movie.
Better use "used cars" or, even better,
"used ford cars knoxville". These key
phrases will bring you visitors that are interested in what
you offer. You must use keyword phrases that are common
enough that people actually use them, but unique enough
to generate highly qualified, targeted traffic that increases
your sales.
- Check the motivation of the searcher
While the key phrase "used cars canada"
might be more popular than the key phrase"used
cars knoxville" it's obvious that the second key
phrase will work better for you if you sell used Ford cars
in Knoxville.
The keyphrase "used car dealer" probably
will work better for you than "used car by owner"
even if both key phrases might have the same search volume.
Try to find keyphrases that indicate motivated searchers
who are ready to act. You'll get better results if you select
key phrases that are used by people who want to buy instead
of key phrases that are used by people who are looking for
information.
High search engine rankings will deliver poor results if
you have them for the wrong keywords. If you take the time
to choose the right keywords for your web site you can greatly
improve your bottom line.
Further information on finding the right keywords for SEO
and all other important search engine optimization aspects
can be found in our free SEO
book.
Next week, we're going to find out if the keyword effectiveness
index (KEI) is really a useful tool to determine the value
of keywords.
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