Google's new ranking algorithm
As mentioned in our last newsletter, Google is currently
its index. Rumor has it that Google also tries to fight artificial
link manipulation with this update.
People with connections to Google developers pointed out that
Google was working on better ways to determine the quality
of web site links.
Google's problematic ranking algorithm
The problem with Google's current algorithm is that many
people don't link to relevant pages anymore. Many people just
link to web sites with a special PageRank and they only accept
links from pages with a special PageRank. This dilutes the
quality of the links and the quality of Google's search results.
Google has recognized the problem. Among other many other
things, Google might show bunk back links, it might not update
PageRank, or it might manually penalize some sites for buying
or selling PageRank links to solve that problem.
What does this mean to you?
We've mentioned it in our newsletter before: it's not important
to get as many links as possible. It's important to get links
from related web sites. The PageRank of a web page is not
important. The content of the other web site is important.
If you see a good web site with good content that has a low
PageRank you should trade links with that site if that web
site is useful for your visitors. One day, that page might
have a higher PageRank and it will still link back to you.
Which links are the right links for your site?
Ask yourself: Is the web site related to your site? Would
it make sense for web surfers if they linked to you and you
linked to them? Could visitors of the other web site be interested
in your site? If you find a web site you would want to visit
or your visitors would want to visit then link to it and ask
for a link back to your site.
Google changes its rules on a regular basis. Although the
rules regularly change, Google always tries to do the same:
it tries to find the most relevant pages for a special topic.
If you trade links with related pages and if these links are
relevant to your web site visitors, your web site will be
one of the pages that Google finds relevant because your web
site is relevant.
How to find and manage relevant link partners
If you haven't tried it yet, download a copy of our link
popularity tool ARELIS now. ARELIS is a software tool
that helps you to locate potential link partners. It also
helps you to contact these link partners and to manage them
in an easy to use program. In addition, ARELIS creates custom
link pages in your web page design with a few mouse clicks.
You can find further information here.
Link building is an essential part of successful web site
promotion. If incoming links didn't have a great impact on
search engine results, Google wouldn't put so much effort
into making it harder to manipulate them. Download ARELIS
now and build real incoming links from related web sites to
your search engine rankings.