Search Engine Facts
Search Engine Facts

Read our back issues

May 2017

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

February 2008

January 2008

December 2007

November 2007

October 2007

September 2007

August 2007

July 2007

June 2007

May 2007

April 2007

March 2007

February 2007

January 2007

December 2006

December 2006

November 2006

October 2006

September 2006

August 2006

July 2006

June 2006

May 2006

April 2006

March 2006

February 2006

Januray 2006

December 2005

November 2005

October 2005

September 2005

August 2005

July 2005

June 2005

May 2005

August 2005

March 2005

February 2005

January 2005

December 2004

November 2004

October 2004

September 2004

August 2004

July 2004


» Archive
All about software products and antivirus solutions.
Good deals and offers on computers & hardware.
AVG Antivirus offers top security solutions.

Home   Contact   Privacy policy    Partner sites

Are you paying too much for pay per click advertising?

The cost for pay per click advertising is on the rise. According to Jupiter Research, the average click price will jump from US$0.29 in 2003 to US$0.26 in 2004 and US$0.47 in 2009. And that's only the price for an average keyword.

The price for the top spot on for "data recovery" is currently US$4.30 per click. Google displays an average cost pay click of US$9,10 for that keyword. That's quite a lot for a single click. But do you get what you're paying for?

US$10 million for consumers that do not exist

Click fraud is the practice of skewing pay-per-click advertising data by generating illegitimate hits. Some statistics claim that as much as 50 percent of pay per click advertising in some competitive categories could be the product of bogus clickers.

"John Squire, vice president for product marketing for Coremetrics, which provides consulting and Web analysis for online merchants like Eddie Bauer, OfficeMax and CompUSA, estimated that the company's clients were spending about US$10 million a year on fraudulent clicks. That is, they are spending about US$10 million on consumers that do not exist."

Click fraud is done by traffic affiliate partners of PPC search engines who make a commission on paid clicks generated by their web site visitors and by competitors who want to decrease the effectiveness of your pay per click campaign.

Some of them hire human clickers or use automated programs that click the paid listings for them. More information about click fraud and the different methods can be found in these articles:

What does this mean to you?

Pay per click advertising can be a good way to quickly get visitors to your web site. However, pay per click advertising should only supplement your normal search engine optimization activities.

It should not be your main way of getting search engine traffic. Track the return on investment for your pay per click campaigns to make sure that pay per click advertising really works for you.

A Consumer WebWatch study showed that web surfers prefer non-paid search engine listings. For this reason, it's better to get high rankings in the normal search engine results. High rankings in search engines will bring your web site targeted visitors without paying for every single click.

Copyright - Internet marketing and search engine ranking software

Home   Contact   Privacy policy    Partner sites
October 2004 search engine articles