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How to get your website into Yahoo
Why should your web site have good rankings on Yahoo?
According to Nielsen/NetRatings,
one of the leading Internet and digital media audience information
and analysis services, Yahoo is the search engine with the
second biggest audience reach:
Audience reach is the percentage of US home and work Internet
users estimated to have searched on each site at least once
during the month through a web browser or some other "online"
means.
Many people use Yahoo to find web sites on the Internet.
A good position on Yahoo can bring you a considerable number
of visitors. If your web site doesn't have good rankings on
Yahoo, you're missing a lot of potential customers.
How do I get my web site into Yahoo?
Although Yahoo offers a paid inclusion program, it's not
necessary to use that program to get into Yahoo. Yahoo finds
most web sites through links on other web sites.
If many other web sites link to your site, Yahoo's spider
will find your site. In addition, Yahoo also offers a free
site submission feature. When Yahoo's spider visits your web
pages, you should make sure that your web pages are optimized
for Yahoo's ranking algorithm.
How does Yahoo rank web pages?
The official
Yahoo statement reads as follows: "Yahoo! Search
ranks results according to their relevance to a particular
query by analyzing the web page text, title and description
accuracy as well as its source, associated links, and other
unique document characteristics."
You can get a much more detailed picture of Yahoo's ranking
algorithm by analyzing
the top ranked web pages on Yahoo for your web site.
How can I optimize my web pages for Yahoo?
There are four points that are important for high rankings
on Yahoo:
- Don't use frames on your web site. Yahoo's spider cannot
follow frameset links:
"Yahoo! Slurp follows HREF links. It does not follow
SRC links. This means that Yahoo! Slurp does not retrieve
or index individual frames referred to by SRC links."
- Make sure that all of your web pages are linked so that
Yahoo's spider can find all pages of your web site.
- Make sure that your web pages are optimized
for Yahoo. Your web pages will only get good Yahoo rankings
if Yahoo's spider can find something useful on them. If
your web pages aren't search engine ready, you won't get
good rankings.
- Get links from other web sites. If many web pages are
optimized for the same search terms, web sites with good
incoming links will get better rankings. In addition, links
from other web sites help Yahoo to find your site.
Tip: Further information on how to get your web pages into
Yahoo's search results can be found in the Recommended Resources
section below.
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