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How do search engines see your
web site?
Are you sure that search engines understand your web site?
Search engines see your web pages with different eyes than
web surfers.
A web page that looks great to the human eye can be totally
meaningless to search engines. For example, search engines
cannot read the text on the images of your web site, and many
don't understand web languages such as JavaScript or CSS.
If you have a great looking web site that is meaningless
to search engines, you won't be able to achieve high search
engine rankings with that web site - no matter how good and
interesting your web site content is.
In general, search engines cannot see content that is presented
in the following file formats:
- images (GIF, JPEG, PNG, etc.)
- Flash movies, flash banners, etc.
- JavaScript and other script languages
- other multimedia file formats
Some search engines can index some of these file formats
but in general, it's very difficult to obtain high search
engine rankings if your main web site content is presented
only in these formats.
Search engines need text to index your web site. They cannot
know what's written on your GIF or JPEG images or in your
Flash movies. If you use a lot of images on your web site,
you should also create some web pages that contain a lot of
text.
If you want to find out how search engines see your web site,
you have to use a search engine spider simulator tool. A search
engine spider simulator tool emulates the software programs
search engines use to index your web site. They show you what
elements of your web site are visible to search engines.
If you don't have a search engine spider simulator tool yet,
download the free IBP demo version now. The IBP demo version
offers a
fully functional spider simulator tool that is not limited
in any way.
Just enter the URL of your web site and IBP will tell you
what text and which links search engines can find on your
site.
That allows you to quickly find out whether your web site
lacks information that search engines need to properly index
your web site.
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