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Why Jim didn't make profit with
his Internet business - part 2
Two weeks ago we told you about Jim who didn't make profit
with his Internet business because he used the wrong keywords.
We gave you a list of popular
keyword search engines that help you to find the right
keywords for your web site.
This time we'd like to inform you about more unknown ways
to find the right keywords for your site.
1. Google Sets
Google Sets is a tool that comes directly from the Google
labs. It's not quite ready for prime time yet but for
our needs it works very well.
Just go to the Google
Sets page, enter some words, press the Small Set button
and Google will tell you similar words that people searched
for.
For instance, enter the three words Moon, Earth and Mars.
When you press the Small Sets button, Google will tell you
Venus, Mercury, Jupiter, Saturn, Neptune, Uranus, Pluto
and Sun.
When you press the Large Set button, then you'll
get even more results, for example "Extraterrestrial
Life", "Hubble Telescope" and "Stars".
2. Search engine suggestions
When you search for a keyword in some major search engines,
then you'll be often prompted to refine your search.
For example, go to AltaVista
and search for "furniture". AltaVista will return
the usual top 10 results, some sponsored sites - and - a
list of keywords and key phrases that narrow your search.
In this case, "bedroom furniture", "living
room", "sofas", and more.
Try your favorite keywords and see if AltaVista can get
up with some new ideas for you.
Other search engines have similar features, for instance
Teoma
and MSN
Search.
3. 7Search
The pay per click search engine 7Search offers a nice keyword
suggestion tool that tells you the number of searches
for the keywords and the corresponding maximum bids.
4. Guidebeam
The site Guidebeam.com
is a bit of a "sleeper" among search engine optimizers.
It often presents you a large list of very good keyword
suggestions.
If you try our example keyword "furniture", then
you'll get no less than 110 keyword suggestions.
Actually, Guidebeam was developed to help non-technical
users to formulate a more precise description of their information
need. You can use it to improve your business.
Targeting the right keywords is very important if you want
to get a positive return on investment (ROI) from your search
engine optimization activities. If you need more information
about how to turn web site visitors into a buyers read this
article.
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