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Keep visitors on your web site
with custom 404 pages
You've probably seen many "404 not found" pages
when surfing the web. A "404 not found" page is
the page that comes up when someone tries to access a web
page that doesn't exist.
This usually happens when someone types a wrong URL or follows
a link to a page that does not exist. A typical 404 error
page looks like this:
HTTP 404 Not Found
The requested URL was not found on this server.
The exact wording of this error may vary, but it is normally
unintuitive and unfriendly. It is unlikely that the person
explores your site further.
People who come to a "404 not found" web page are
usually lost visitors. These visitors don't see your web site
information and they cannot buy your products.
A custom 404 error page keeps visitors on your web
site
Most web hosts allow you to create a custom "404 not
found" page. If you haven't done it yet, you should create
a custom 404 error page now.
A custom 404 error page is an easy way to keep visitors on
your web site. It also allows you to redirect your visitors
to the pages of your choice.
For example, you could use the following HTML code for your
own 404 error page:
<html>
<head>
<TITLE>Sorry</TITLE>
<meta http-equiv=refresh content="2;URL=http://www.YourWebsiteName.com">
</head>
<body>
Sorry, this page doesn't exist. You'll be redirected
to our index page.
</body>
</html>
This HTML code simply redirects people to the index page
of your web site so that they can find what they're looking
for (replace "www.YourWebSiteName.com with the URL of
your own web site).
You could also create a custom 404 page that tells your visitors
that the page is not available anymore. It also makes sense
to give your visitors some choices. Here's
an example of such a 404 error page.
A custom 404 error page is important to the success
of your web site
People often mistype URLs and some web sites have links to
non-existent pages. This can happen when redesigning a web
site or just through typographical errors.
With a custom 404 error page, you make it easier for end
users to find where they want to go on your web site.
Most web space providers allow custom 404 error pages. Ask
your web space provider how you can create a 404 error page
for your web site. If your web host doesn't allow this, you
might find a new good host here.
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