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Who works with whom in the US market? (update)
Search engines and directories interrelate with other search
engines, for instance, they share their database contents
to cover more web pages. In addition, the search engines partner
with pay per click search engines to supplement their revenue.
It's essential to know which search engines and directories
work together. If you want to plan an effective search engine
optimization strategy, you must know which search engines
cooperate and who gets results from whom.
We've just updated the table that we compiled last
year. It tells you which search engines and directories
get their search results from whom.
This table will help you in your future search engine marketing
efforts: if a search engine doesn't list your web site, you
can try to submit to the partner engine which provides secondary
or directory results.
| AllTheWeb |
Gets search results from FAST Search and paid results from Overture. |
| AltaVista |
Has its own database but gets directory results from the Open Directory Project and paid results from Overture. |
| AOL Search |
Gets normal search results and paid results from Google, as well as directory results from the Open Directory Project. |
| Ask Jeeves |
Has its own database but gets additional results from Teoma and paid results from Google. |
| Google |
Has its own database but gets directory results from the Open Directory Project. |
| HotBot |
Gets search results from Inktomi, directory results from the Open Directory Project and paid results from Google. HotBot can also display unfiltered search results from Ask Jeeves, Google and Lycos. |
| Inktomi |
Has its own database. |
| iWon |
Gets search results Google, directory results from the Open Directory Project and paid results from Google. |
| LookSmart |
Has its own database but gets additional results from Inktomi. |
| Lycos |
Gets search results from FAST Search, directory results from the Open Directory Project and paid results from Google. |
| MSN Search |
Gets search results from Inktomi and LookSmart. MSN Search is currently working on its own database. |
| Netscape Search |
Gets search results from Google, directory results from the Open Directory project and paid results from Google. |
| Overture |
Has its own database but gets additional results from Inktomi. |
| Teoma |
Has its own database but gets directory results from the Open Directory Project. |
| Yahoo |
Has its own human-compiled database but gets addition results from Google and paid results from Overture. Yahoo owns AllTheWeb, AltaVista and Inktomi so it will probably switch in the near future from Google to the results of its own companies. |
As of 1 January 2004. Note that partnerships and alliances
change regularly in the search engine world.
We recommend using the software program Internet
Business Promoter (IBP) to submit your web site to the
search engines with its own database and to the important
directories Open Directory Project and Yahoo.
Tip: Read the recommended
resources article below so that your web pages get the
best possible rankings on important search engines.
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